Monthly Archives: October 2009

Best Practices for Business Blogging

Oct 28th, 2009    Search Engine Optimization, Social Media Marketing

Having a blog for business can be a huge asset to your company. Not only can a blog help with search engine optimization efforts, but it can also help to show your company as a thought leader in your industry. Being a thought leader in your industry means people will turn to you as a trusted source for information. Being the go-to person ends up driving business in your direction. Thus blogging should be an important business strategy to consider implementing.

Here is the panel from the Social Media Business Forum with Jeff Cohen, DJ Waldow, and Alison Bolen on “Business Blogging Best Practices.” It was a great panel and some very good tips, tricks, and how-to on how to get your blog working for your business. Runtime 51min.
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The Future of Business on the Social Web

Oct 26th, 2009    Social Media Marketing

Last Friday, we packed up our suitcases and headed over to Durham, NC for the 2009 Social Media Business Forum.

It was a fantastic conference that brought together some of the brightest minds in the social media scene including Laura Fitton (author of Twitter for dummies), Jason Falls (Principal over at Social Media Explorer), John Andrews (Founder and Managing Partner at Collective Bias), and Lucretia Pruitt (Director of Social Media at Collective Bias.)

They spoke on the keynote panel addressing “the future of business on the social web” You can watch the video below.

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Creating Relevancy in Email Marketing

Oct 19th, 2009    Email Marketing

Email relevancy is KEY - especially when you consider you have the recipient’s attention for about three seconds.  So in that short period of time, it’s crucial to cater your message to the recipient.fg.png

Sending relevant emails that are more in-tune with the recipient’s goals and interests will build a stronger connection between them and your company, plus create a much higher conversion ratio.

This post will provide you with valuable information on how to begin sending relevant emails that encourage action and actually get a response.

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