If marketing is a battle for the consumer’s mind, then what do the consumers have to say? That is basically the idea behind the website Brandtags.net. When the site first loads it slaps a random logo in the center of the page and asks you for the first word or phrase that comes to mind. After doing a few you are allowed to check on other brands and see what people think about them (the words are enlarged on screen by order of popularity). Good marketers should have specific words or phrases that they want to be associated with, and their branding strategy should reflect this.
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