2010 March

SXSW was an amazing conference. some of the brightest minds in the Internet marketing industry gathered together to talk social media, web development, interactive marketing, and content strategy.

One of the panels I went to was all about content strategy and web writing and why it is extremely important for businesses. A lot of companies overlook the importance of having a cohesive content strategy when it comes to their websites and think that the writing stops after the copy does. This isn’t the case.

[powerpress]

The panel was comprised of :

Erin Anderson - Brain Traffic

Ian Alexander - Eat Media

Tiffani Jones - thingsthatarebrown LLC

Dan Maccarone - HardCandyShell

5 Tips on creating a better content strategy

1. Picking the right medium

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Welcome to AlterNation! Today we’re talking about tools to make Twitter easier to use, and more powerful for you.

[powerpress]

Management

Twitter’s website may be fine for the average user, but it isn’t that handy for someone looking to use the service for business. We suggest using <a href=” />HootSuite to manage your account or accounts. With HootSuite you can Tweet from multiple accounts, follow keywords and brand mentions, and schedule tweets.

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We’re back! This past weekend a few of us from AlterImaging headed down to Austin, TX to get our yearly fix of all things internet. This year was a little different from past years in that there were no huge announcements in the realm of social media and no clear winner of the “next big thing” title. Yes, Twitter did announce their @anywhere add on which should help boost twitter’s adoption rate but this years conference definitely seemed to revolve around how things are evolving. For example, the next generation of web languages – HTML5 and CSS3 and how this affects web design. Subsequently there was also a lot of talk and debate about how Flash is dead due to the fact these coding languages along with Javascript are taking it’s place and rightly so.

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Welcome to AlterNation Episode 5. On this episode, we’re talking about the importance of having a mobile version of your site, as well as creating content on a regular basis.

[powerpress]

According to a December 2009 Mobile metrics report by AdMob, the iPhone has a 54% browser market share in North America, and Android has a 27% browser market share. Because these devices can display full versions of the websites, many website owners feel that it’s not important to have a mobile version of their site. Even though there are so many mobile devices that can display full versions of their site, it’s still important to have a mobile version of your site. Slower mobile networks and tiny navigation elements can make navigating a site on a mobile device an unpleasant experience.

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What browser are you using right now? Do you know? Did you know you have a choice? With news that the European Commission is requiring Microsoft to display a prompt to allow people to decide what browser to use, it’s important to know what your choices are and what the difference are between them.

To better understand the difference, we need to talk a little about where these browsers came from.

A Little History

Back in 1991, a guy named Tim Berners-Lee created the first web browser called WorldWideWeb. Then in 1993, the NCSA created a browser called Mosaic. Marc Andreessen, who helped create the Mosaic browser, started a company called Netscape and created a browser based on Mosaic called Netscape Navigator.

In 1995, Microsoft licenced technology from the Mosaic browser and created its browser called Internet Explorer. By bundling the browser with Windows, Internet Explorer began gaining substantial market share.

In 1998, Netscape created the Mozilla Foundation which aimed to create a competing browser called Mozilla.

By 2002, Internet Explorer had a 95% market share. Around this time, the Mozilla Foundation launched an early release of the Firefox browser (at the time, it was called Phoenix).

In 2003, Apple released its own browser called Safari. In 2004, Mozilla launched Firefox 1.0 which was the first version aimed at the general public. In 2008, Google launched its browser called Chrome. (more…)