Monthly Archives: August 2010

New Trends in Internet Marketing

Aug 26th, 2010    Internet Marketing, Search Engine Optimization, Social Media Marketing

The world wide web is well past the inceptive stage. It is a full-bodied content delivery system that virtually every industry has leveraged to some degree. Every modern company with any marketing budget whatsoever has a web presence. Most are marketing their company or their services on the internet utilizing pay per click ads or organic search optimization. That should be the norm. If you aren’t marketing an Internet presence for your company you missing out on this enomormous revenue stream.

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Internet Marketing: Agency vs. In House

Aug 2nd, 2010    Internet Marketing, Marketing, Search Engine Optimization, Social Media Marketing

A recent #SEO411 twitter chat spurred a side conversation about the pros and cons of working as an in house internet marketer vs. working for an agency. The participants were all search marketers and the split was pretty even down the middle between people who were in house or contract/agency.

I myself have recently made the switch, going from a technology manager with a focus on web to specializing here at Alter Imaging almost exclusively on new media marketing. It has been a huge adjustment to say the least. I hope I can document my experiences effectively to aid both new media marketers in their carrer arch (aim high, friends) and the companies that employ us make informed personel decisions.

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