2011 August

From Tripl.com's infographic.

An interesting infographic was published the other week from Tripl.com entitled “The Social Travel Solution“. Good stuff, especially if you are a stats nerd. About halfway down the infographic, they state that SouthWest Airlines is the king of social media and them proceed to rank the airlines in terms of number of Facebook likes.

While Tripl was obviously analyzing this from a social media perspective, we thought it would be interesting to look at the social metrics and see how they correlate to search engine optimization metrics. (more…)

Are you spending too much or not enough on internet marketing to have the biggest impact? Is the money you are spending well-invested, or could you put it to better use elsewhere?

Believe it or not, these are great questions be wrestling with, since they mean that you’re fully engaged in your business and looking for ways to run more efficiently. When it comes to finding answers, however, things can be murky. That’s because there is no “perfect” online marketing budget – just what works for you in your circumstances. (more…)