If you are reading this, I will bet you a nickel you work in advertising (or are a very, very good friend). Since good advertising differentiates itself from other messages, it is a given our industry demands a great deal of creativity. Our job is to inspire potential consumers to modify their behavior and purchase our clients’ goods and services. It can be a tense process when creative inspiration has a deadline and sometimes we’re left staring at a blank screen waiting for our muse.
With that in mind, here are a few tips and tricks we use at Alter Imaging to get the ideas flowing: (more…)