Results

Building Business with Inbound Marketing

If I was walking up to a customer on the street to sell them something, I would probably not bring a sledgehammer with me to get my points across. It seems funny, but this is exactly how Rick Burnes, inbound marketing manager at Hubspot, describes traditional marketing. They hammer out messages via advertisements (radio, TV, [...]

Location Based Social Networks Set To Take Off in 2010

Why does every social media website care where you are? Better yet, why do you care? There is a trend, although not a new one, that is gaining popularity in 2010 that could potentially change the way people are marketed to. That is the trend to “go local,” because that’s where the money is. Everyone [...]

Branding – Consistency is Key

If marketing is a battle for the consumer’s mind, then what do the consumers have to say? That is basically the idea behind the website Brandtags.net. When the site first loads it slaps a random logo in the center of the page and asks you for the first word or phrase that comes to mind. [...]