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AlterNation Episode 4: Twelp Your Customers

Welcome to Alternation! Today we’re talking about Twitter, specifically using the network for customer service.
Customer Service With Twitter
Southwest Airlines’ response to Kevin Smith is a good example of a company using Twitter to handle a situation that could have been out of their control. Toyota is doing the same thing, to a degree, and using [...]

AlterNation: Your Source for all Things Internet

Welcome to AlterNation, the official Alter Imaging podcast! Alternation will provide a weekly review of the latest internet news, as well as commentary and tips. In episode 1 we discuss the huge amount of Google news from last week, Facebook’s 6th anniversary, and some interesting statistics.
For show notes, click more.

2010 Social Media Predictions

Well, it’s that time of year again!  Time for the Internet to be bombarded with posts about predictions of what is to come. It happens every year. Some predictions come true while others still remain to be seen (Second life? We are still waiting to see that take off…) At Alter Imaging, we just couldn’t resist the [...]

Social Media Real Estate – Stake Your Claim!

If you are just starting to get into the social media world it can be hard to know where to start. We here at Alter Imaging, believe that different social media sites are more or less effective depending on what type of business, vertical, or industry you are in.
However…
Knowing what will be the next Friendster [...]

250+ Influential Marketing Minds Worth Following

List time! We had such a positive respond from our last twitter list 400+ Web designers and developers worth follow on twitter , that we decided to scour through the people we think are “in the know” when it comes to digital marketing.
The fast paced landscape, that is digital marketing, is hard to keep up with! [...]

Social Media Customer Relationship Management

Here is another panel from the social media business forum B2B track. This session put on by Mike Schneider is about how to implement social media into your customer relationship strategy. It digs deep into the topics of data mining, social crm applications, and how it all ties back together to help further organization goals.
Your customers are [...]

400+ Web Designers & Developers Worth Following on Twitter

Social Media SEO – Panel from the Social Media Business Forum

Here is another panel from the Social Media Business Forum on Social Media SEO
Using Social media is not only important for engaging with your customer but also for rankings in search engines. Considering the Social media aspect of search engine optimization is mostly overlooked by companies when jumping into the social media game. Eric Miltsch [...]

Best Practices for Business Blogging

Having a blog for business can be a huge asset to your company. Not only can a blog help with search engine optimization efforts, but it can also help to show your company as a thought leader in your industry. Being a thought leader in your industry means people will turn to you as a trusted [...]

The Future of Business on the Social Web

Last Friday, we packed up our suitcases and headed over to Durham, NC for the 2009 Social Media Business Forum.
It was a fantastic conference that brought together some of the brightest minds in the social media scene including Laura Fitton (author of Twitter for dummies), Jason Falls (Principal over at Social Media Explorer), John Andrews [...]

Creating Relevancy in Email Marketing

Email relevancy is KEY - especially when you consider you have the recipient’s attention for about three seconds.  So in that short period of time, it’s crucial to cater your message to the recipient.
Sending relevant emails that are more in-tune with the recipient’s goals and interests will build a stronger connection between them and your company, plus create [...]

How To Run A Twitter Promotion

Twitter is a great platform to run promotions and contests to gain additional customers and increase brand recognition. The fact is twitter promotions  do in fact grab more attention, traction, and followers (if done properly)
Before running your own twitter promotional campaigns there are some important things to consider while creating and structuring the promotion.

Get Your Web Analytics On!

The digital marketing team here at Alter Imaging love, love, loves our web analytic tools. The metrics and reports we get back not only show us that we are actually doing our job but doing it well! It also gives us the ability to make subtle adjustments to campaigns on the fly to make them [...]

Humanizing Your Brand

We had the great opportunity to head on down to the New Media Atlanta conference at the end of last month.  It was an awesome day filled with great speakers including Chris Brogan, Jeff Turner, and Toby Bloomberg.
We filmed the panel and have provided a timeline of the talk.  Enjoy!

Making Social Media Work for your Business

We recently attended the Charlotte Interactive Marketing Association’s Panel discussion on “Making Social Media Work for your business”. It was a great event and the panel was killer. We recorded it to share with anyone who wants to learn more about how to leverage social media to better your business.

Email Marketing – Segmentation & Targeting

Email marketing, if used properly, is an extremely cost effective digital medium to contact your current and potential customers. However, if not used properly, unsolicited emails can quickly evoke the word “spam,” which has become a very dirty word and instantly irritates email users with just the mere mention of it.
But don’t let this get you [...]

Using Advanced Twitter Search

Twitter can be a great source of competitive intelligence for your company. But getting information out of the Twitter fire hose can be a challenging task.
This post is to help you get acquainted with the Twitter advanced search features to find the tweets you are actually looking for.

Twitter for Restaurants – Food for Thought

So you want to get your restaurant up and running with twitter?
We like your enthusiasm! But before you jump head first, here are some things to consider:
1. As Chris Brogan points out in his new book Trust Agents, make sure you spread other peoples messages about 12 times more than you do your own.
This is so [...]

Design like IKEA

If you are one of the few people who has not had the pleasure of visiting an IKEA store or they have yet to come to a city near you, go or book a plane ticket (just kidding)
The Alter Imaging team recently traversed to the Charlotte NC IKEA for some inspiration (and some new stuff) [...]

Facebook: Jump on the Bandwagon

Using Facebook to promote your company or brand can be a powerful tool. However, not all social media sites are meant for EVERYONE.
Facebook isn’t one size fits all. Each company and/or brand should have a unique strategy that fits them.  Some companies can and will use Facebook to their advantage, while others will simply set up [...]

Making Viral Retweet Links in Twitter

In this post we are going to describe (and show… video at bottom) how to create a viral link in your tweet that, when clicked on, is self replicating. The tinyurl link in your tweet will repopulate the clicker’s twitter status update box with the message of your choosing.

What’s in it for me?
Good question.  [...]