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AlterNation Episode 3: Using the ‘Book for Business

Welcome to AlterNation Episode 3! We’re taking a close look at using Facebook for business and marketing, and we discuss all sorts of tips and tricks.
Getting Started
Facebook has a decent system in place to show you how to set up various portions of your page, but after that they don’t give any instructions. There are [...]

AlterNation: Everything You Thought You Knew Is Wrong!

About gaming, that is. Welcome to AlterNation Episode 2! This week we talk online social games, location-based services and the dangers invovled with them (oh my!), and look at a case of schools using webcams to spy on students, big brother style.
For show notes, click more.

How to Write a Tagline that Sticks

When you hear “Just do it” or “Think Different“, what comes to mind? If you’ve been conditioned enough, you’ll recognize that the two phrases are the taglines of Nike and Apple. The same thing goes for other taglines like “Who ya gonna call” (Ghostbusters) and “Snap! Crackle! Pop!” (Kellogg’s Rice Krispies). These taglines stick for [...]