Author Archives: vincent

Four Considerations for Your Internet Marketing Budget

August 3, 2011 Internet Marketing

Are you spending too much or not enough on internet marketing to have the biggest impact? Is the money you are spending well-invested, or could you put it to better use elsewhere?

Believe it or not, these are great questions be wrestling with, since they mean that you’re fully engaged in your business and looking for ways to run more efficiently. When it comes to finding answers, however, things can be murky. That’s because there is no “perfect” online marketing budget – just what works for you in your circumstances. Read More

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Post-Click Marketing’s Role in SEO

July 5, 2011 Internet Marketing, Search Engine Optimization, Web Analytics

We regularly receive inquiries about Alter Imaging’s Charlotte SEO services and they typically start with “Can you get my site to rank for [insert keyword phrase here]. You probably wouldn’t be reading this blog if you weren’t at least somewhat interested in having your site rank on Google’s first page for one or more high-traffic keywords. So here’s a quick question: why is that important to you?

What we’re getting at here is that a lot of small business owners we meet with seem to lose track of the point somewhere during the SEO process. In fact, your web design team can even be part of the problem – we are as obsessed with hits, on page times, and other metrics as anyone else. Read More

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Google’s New Plus One Service

June 30, 2011 Internet Marketing, Marketing, Search Engine Optimization, Social Media Marketing

See that little button to the left? That’s new from Google; it’s called Plus One (+1) and the world of internet marketing is buzzing. This is Google’s latest foray into social media after failing miserably with Google Wave and the privacy nightmare that was/is Google Buzz. At Alter Imaging, we took an early test drive of the new Plus One service by signing up and installing the +1 buttons across our site. We’ve only begun but here’s what we’ve discovered so far:

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Web Designer vs. Developer: What’s The Difference?

June 30, 2011 Internet Marketing, Web Design, Web Development

So you are a looking for a Charlotte web design agency to create your company’s website. You go to google and start to search. You type in “Charlotte web de” and before you finish typing “design”, Google auto-suggests “Charlotte web design” and “Charlotte web development”. Which one do you need?

What’s the difference between a web designer and a web developer? People often use these terms interchangeably to mean “people who works on websites”. In reality, while both center around creating websites, the two jobs aren’t the same. Read More

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3 Simple SEO Techniques

June 9, 2011 Internet Marketing, Marketing, Search Engine Optimization

Alter Imaging is a leading Charlotte SEO agency servicing large and mid-sized companies throughout the world. We’ve created a series of articles aimed at the small-business owner who is interested in the basics of online marketing and getting their website in front of more potential customers. If you feel like you’re ready to have a professional agency go beyond the basics, please contact Alter Imaging.

For the most part, search engine optimization is about keeping your online marketing strategy a secret. Sure, there are tips and tactics those of us in the industry rely upon, and (extremely) educated guesses as to what metrics Google, Yahoo, and Bing really utilize to determine your site’s rank, but much of what a search engine specialist does falls squarely into the category of “nuts and bolts.” This article’s purpose is to review three of the most basic SEO techniques that most companies don’t use.

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4 Ways to Promote Your Website

May 19, 2011 Internet Marketing, Search Engine Optimization

A new website can cause clients and potential customers to see your business in a whole new light, but only if they are aware that you launched a new one in the first place. Sure, existing customers will probably notice eventually, and assuming you have a good search engine optimization plan in place, new visitors will eventually come. But given the time and expense it takes to put a new small business website together, it make sense to promote it as much as possible.

Website advertising services from Alter Imaging can do just that but here are four great ways to promote the launch of your new business website yourself: Read More

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Tips for Creating Better Calls to Action

May 9, 2011 Internet Marketing, Web Analytics

Good calls to action use verbal (sale) and visual (click icon) cues.

We recently posted an article about determining your target audience and calls to action before you begin a new website design. Calls to action are buttons, forms, downloads, videos, or other desired actions you want site visitors to do while they are on your site. When a visitor completes a call to action, we call that visit a conversion.

In internet marketing, each call to action is measured as a tracked goal and recorded on your website’s analytics. By defining and tracking calls to actions we learn which marketing campaigns are best generating conversions. This data provides insights for improving the campaign and increasing ROI.

This article is going to look at a few current online advertisements and use them as context to highlight some tips for creating better calls to action. Read More

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Answer This Before You Design a Website

May 3, 2011 Design, Internet Marketing, Web Design

There are a lot of questions new web design clients usually have when we begin working together, and a lot of them focus on the time and investment needed, or what sort of online marketing tools we can bring to the table. Those are all crucial issues, of course, but none of them should even factor into your thinking until you’ve answered another, more important question:

Who will be visiting your website, and what do you really want them to do while they’re there?

This might sound basic, and it probably is. And yet, you’d be surprised at how many organizations – both big and small – either haven’t contemplated this question, or can’t answer it in the kind of depth that they should be able to. Read More

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Website Design Templates Make a Terrible Choice

April 21, 2011 Design, Web Design

Template websites don't get noticed

Starting or running a small business and need an online presence, but don’t want to pay for a custom website design? Then your best choice should be a template that you can fill in and have online in just a few hours – saving you huge amounts of time and money, right?!?

It’s easy to understand why so many small business owners feel this way. The list of things they want for the new company far outweighs their budget, and there are hundreds of small business web templates online, including many that are built specifically for a certain industry. In other words, they are ready made websites that are supposed to blend the best in design and e-commerce features with value and convenience.

Our advice: stay away from them if you can. Read More

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Visualizing Visitor Data on Google Analytics

March 31, 2011 Internet Marketing, Web Analytics

Internet marketing is supplanting traditional marketing. The UK made headlines in 2009 when, for the first time, marketers spent more on internet advertising than on television. The trend continues. ZenithOptimedia predicts ad expenditure to fall by 2% for newspapers and magazines while “internet advertising grows three times faster than the market as a whole.”

Internet marketing appeals to advertisers because it is easy attribute a sale if it comes from an internet campaign. This is almost impossible to do in traditional advertising (the phrase “spray and pray” comes to mind). Read More

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