Category Archives: Branding

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Forums are your Friend!

Internet forums, or message boards, are essentially the oldest social networks online. They are places for like-minded people to chat about certain topics, get help, and more. Today it is easy to overlook forums when thinking about social media. Their age plays a part, and the “niche-ness” of them prohibits massive amounts of members. Still, [...]

How to Blog if You’re Boring

We preach blogging for business pretty relentlessly, and while there is a lot of information (read: endless) on how to blog, there isn’t a lot to help you if the product or service you sell isn’t particularly interesting. Keeping this in mind, I picked three examples of boring professions or industries, and outlined the challenge [...]

How to Write a Tagline that Sticks

When you hear “Just do it” or “Think Different“, what comes to mind? If you’ve been conditioned enough, you’ll recognize that the two phrases are the taglines of Nike and Apple. The same thing goes for other taglines like “Who ya gonna call” (Ghostbusters) and “Snap! Crackle! Pop!” (Kellogg’s Rice Krispies). These taglines stick for [...]

Branding – Consistency is Key

If marketing is a battle for the consumer’s mind, then what do the consumers have to say? That is basically the idea behind the website Brandtags.net. When the site first loads it slaps a random logo in the center of the page and asks you for the first word or phrase that comes to mind. [...]