Creating the best banner can be challenging; however, an effective banner can increase your CTR by 2% to 3% or more while a standard banner can provide an average of only .04%. How can you create a compelling banner? Consider some of the elements below while creating your ad, and watch it increase your CTR.
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Next time you’re out eating lunch, look around. What do you see besides people eating? Most likely you’ll see someone using their mobile device searching on the internet, either for business or pleasure. This year we are going to see an increase in engagement. The use of mobile devices is increasing every year as 55% of adults use the internet on their mobile device and statistics show it will only increase. Internet usage done by a mobile device is going to pass desktop internet usage by 2014 and 7.96% off all web traffic in the U.S. will be done by a mobile device.
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As technology evolves, the way in which people interact with your brand online continues to expand. From social media to mobile devices, you need to ensure your company reaps all the benefits web marketing can provide.
In the following four part series we’ll talk about strategies that can improve your brand interaction, visitor engagement and conversion rates.
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Today’s marketing world is dominated by two different types of agencies: digital and traditional. Obviously, as a digital agency, Alter Imaging is biased when comparing the two but we (sorta) tried to provide an unbiased comparison.
Let’s start with a look at what a digital agency is…
Social media outlets, such as Facebook and Twitter, have become a primary avenue in distributing information quickly and effectively. At any moment, we can gather information on what’s going on around us. Yet, there is another way that information is being created and distributed daily…through blogs. There are no rules on how to blog, but there are tips that will help yours get noticed.
Are you aware that there are over 900,000 blog posts created daily? Not only is that number astonishing, but as of July 2011 it was estimated that there were 164 million blogs up from 3 million in 2004. As new blogging platforms are available, mostly are for free, anyone can create a blog and possibly reach hundreds and thousands of people daily. Like any marketing plan, a blog must be done correctly to ensure that it’s not lost in the shuffle among the thousands of blogs. Below are suggested tips to improve the appearance and quality of your posts.