Category Archives: Social Media Marketing

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New Trends in Internet Marketing

The world wide web is well past the inceptive stage. It is a full-bodied content delivery system that virtually every industry has leveraged to some degree. Every modern company with any marketing budget whatsoever has a web presence. Most are marketing their company or their services on the internet utilizing pay per click ads or [...]

Internet Marketing: Agency vs. In House

A recent #SEO411 twitter chat spurred a side conversation about the pros and cons of working as an in house internet marketer vs. working for an agency. The participants were all search marketers and the split was pretty even down the middle between people who were in house or contract/agency. I myself have recently made [...]

Why Your Business Should Consider Podcasting

Podcasting got its name when the words “iPod” and “Broadcasting” were combined. The concept of creating a broadcast specifically for an mp3 player has really taken off in the last 5 year and podcasting is now consider mainstream. Major broadcasting companies have turned much of their content into podcasts, and podcasting networks like TWiT have [...]

AlterNation Episode 11: Personally Branding Your Business

Welcome to AlterNation! Today we’re talking personal branding with social media- what it is, and why it’s important. Personal Branding is a pretty new concept for regular people. In reality though, it’s simply a new form of reputation management; one that takes place online. Put simply, personal branding is marketing the brand of you. There [...]

Using Foursquare for Business

Foursquare is a location-based game and social networking platform. To clarify, you check into places you go, get points, unlock badges, see where your friends are, and sometimes find specials and deals. Foursquare has made setting up a business account extremely easy, and they give business owners a lot of power. All you have to [...]

AlterNation Episode 10: A Couple of FourSquares

Welcome to AlterNation! Today we’re talking location-based services! 2009 saw the rise of location-based social applications, such as Foursquare and Gowalla, which have tremendous potential for businesses. Though barely a year old Foursquare has nearly 1 million users. Gowalla, its main competition has about 150,000 users. April 16, 2010 was declared Foursquare day by the [...]

How to Blog if You’re Boring

We preach blogging for business pretty relentlessly, and while there is a lot of information (read: endless) on how to blog, there isn’t a lot to help you if the product or service you sell isn’t particularly interesting. Keeping this in mind, I picked three examples of boring professions or industries, and outlined the challenge [...]

AlterNation Episode 9: Twearching for Answers

Welcome to Alternation! Today we’re talking Twitter search! It’s common practice to monitor your brand on Twitter, but Christopher Penn has written about what he calls“Three nearly guaranteed Twitter moneymaking words”. Wordiness aside, his suggestions are really great. He says “recommend“, “suggest“, and “anyone” are the words, and that they should be used in combination [...]

Don’t be Afraid to get into Social Media, be Afraid of Missing the Boat

Social media can be a scary place for a lot of old school marketers to jump into. With the ability for consumers to have direct access and commutation directly with companies, a lot of marketers are on edge. They are tiptoeing their way into the social media space and testing the water before they dive [...]

27 Social Media Blogs You Aren’t Reading, But Should Be

Chances are you’ve read some of the big social media blogs, like Mashable and HubSpot. These are great blogs, no doubt, but what about the internet’s vast collection of other social media blogs? I went hunting for quality blogs that weren’t as well known but still had excellent content, and no surprise, I found a [...]

AlterNation 7: Business Blogging and You

Welcome to AlterNation! Today we’re talking about blogs, and why companies should have them. Why Your Business Should be Blogging SEO benefits Pushing out new content keeps giving google more to pick up, and helps you rank for more keywords. You can target specific keywords by writing posts referencing them in the title; to branch [...]

5 Tips on Creating a Better Content Strategy

SXSW was an amazing conference. some of the brightest minds in the Internet marketing industry gathered together to talk social media, web development, interactive marketing, and content strategy. One of the panels I went to was all about content strategy and web writing and why it is extremely important for businesses. A lot of companies overlook the importance [...]

AlterNation Episode 6: Twitalytics

Welcome to AlterNation! Today we’re talking about tools to make Twitter easier to use, and more powerful for you. Management Twitter’s website may be fine for the average user, but it isn’t that handy for someone looking to use the service for business. We suggest using <a href=” />HootSuite to manage your account or accounts. [...]

AlterNation Episode 3: Using the ‘Book for Business

Welcome to AlterNation Episode 3! We’re taking a close look at using Facebook for business and marketing, and we discuss all sorts of tips and tricks. Getting Started Facebook has a decent system in place to show you how to set up various portions of your page, but after that they don’t give any instructions. [...]

AlterNation: Everything You Thought You Knew Is Wrong!

About gaming, that is. Welcome to AlterNation Episode 2! This week we talk online social games, location-based services and the dangers invovled with them (oh my!), and look at a case of schools using webcams to spy on students, big brother style. For show notes, click more.

AlterNation: Your Source for all Things Internet

Welcome to AlterNation, the official Alter Imaging podcast! Alternation will provide a weekly review of the latest internet news, as well as commentary and tips. In episode 1 we discuss the huge amount of Google news from last week, Facebook’s 6th anniversary, and some interesting statistics. For show notes, click more.

Building Business with Inbound Marketing

If I was walking up to a customer on the street to sell them something, I would probably not bring a sledgehammer with me to get my points across. It seems funny, but this is exactly how Rick Burnes, inbound marketing manager at Hubspot, describes traditional marketing. They hammer out messages via advertisements (radio, TV, [...]

Location Based Social Networks Set To Take Off in 2010

Why does every social media website care where you are? Better yet, why do you care? There is a trend, although not a new one, that is gaining popularity in 2010 that could potentially change the way people are marketed to. That is the trend to “go local,” because that’s where the money is. Everyone [...]

2010 Social Media Predictions

Well, it’s that time of year again!  Time for the Internet to be bombarded with posts about predictions of what is to come. It happens every year. Some predictions come true while others still remain to be seen (Second life? We are still waiting to see that take off…) At Alter Imaging, we just couldn’t resist the [...]

Social Media Real Estate – Stake Your Claim!

If you are just starting to get into the social media world it can be hard to know where to start. We here at Alter Imaging, believe that different social media sites are more or less effective depending on what type of business, vertical, or industry you are in. However… Knowing what will be the [...]

250+ Influential Marketing Minds Worth Following

List time! We had such a positive respond from our last twitter list 400+ Web designers and developers worth follow on twitter , that we decided to scour through the people we think are “in the know” when it comes to digital marketing. The fast paced landscape, that is digital marketing, is hard to keep up [...]

Social Media Customer Relationship Management

Here is another panel from the social media business forum B2B track. This session put on by Mike Schneider is about how to implement social media into your customer relationship strategy. It digs deep into the topics of data mining, social crm applications, and how it all ties back together to help further organization goals. Your customers [...]

Social Media SEO – Panel from the Social Media Business Forum

Here is another panel from the Social Media Business Forum on Social Media SEO Using Social media is not only important for engaging with your customer but also for rankings in search engines. Considering the Social media aspect of search engine optimization is mostly overlooked by companies when jumping into the social media game. Eric [...]

Best Practices for Business Blogging

Having a blog for business can be a huge asset to your company. Not only can a blog help with search engine optimization efforts, but it can also help to show your company as a thought leader in your industry. Being a thought leader in your industry means people will turn to you as a trusted [...]

The Future of Business on the Social Web

Last Friday, we packed up our suitcases and headed over to Durham, NC for the 2009 Social Media Business Forum. It was a fantastic conference that brought together some of the brightest minds in the social media scene including Laura Fitton (author of Twitter for dummies), Jason Falls (Principal over at Social Media Explorer), John [...]