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	<title>Alter Imaging</title>
	<link>http://alterimaging.com/blog</link>
	<description>Communicate, Connect, Captivate.</description>
	<lastBuildDate>Tue, 09 Mar 2010 16:51:41 +0000</lastBuildDate>
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		<title>AlterNation Episode 4: Twelp Your Customers</title>
		<description><![CDATA[Welcome to Alternation! Today we&#8217;re talking about Twitter, specifically using the network for customer service.
Customer Service With Twitter
Southwest Airlines&#8217; response to Kevin Smith is a good example of a company using Twitter to handle a situation that could have been out of their control. Toyota is doing the same thing, to a degree, and using [...]]]></description>
		<link>http://alterimaging.com/blog/alternation-episode-4-twelp-your-customers/</link>
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		<title>You Want To FTP My What?: A User’s Guide to Web Lingo</title>
		<description><![CDATA[When I first walked through Alter Imaging’s fabulous doors as an official employee, I was about as excited as a girl could get (without something chocolate or sparkly dangling in front of her face). That being said, I was also a tad shaky/nervous/terrified/nauseated due to my, shall we say, “green-ness.”
I had just recently graduated from [...]]]></description>
		<link>http://alterimaging.com/blog/you-want-to-ftp-my-what-a-user%e2%80%99s-guide-to-web-lingo/</link>
			</item>
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		<title>AlterNation Episode 3: Using the &#8216;Book for Business</title>
		<description><![CDATA[Welcome to AlterNation Episode 3! We&#8217;re taking a close look at using Facebook for business and marketing, and we discuss all sorts of tips and tricks.
Getting Started
Facebook has a decent system in place to show you how to set up various portions of your page, but after that they don&#8217;t give any instructions. There are [...]]]></description>
		<link>http://alterimaging.com/blog/alternation-episode-3-book-business/</link>
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		<title>AlterNation: Everything You Thought You Knew Is Wrong!</title>
		<description><![CDATA[About gaming, that is. Welcome to AlterNation Episode 2! This week we talk online social games, location-based services and the dangers invovled with them (oh my!), and look at a case of schools using webcams to spy on students, big brother style.
For show notes, click more.

Social Games stats: PopCap Games commissioned a survey to determine [...]]]></description>
		<link>http://alterimaging.com/blog/alternation-thought-knew-wrong/</link>
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		<title>AlterNation: Your Source for all Things Internet</title>
		<description><![CDATA[Welcome to AlterNation, the official Alter Imaging podcast! Alternation will provide a weekly review of the latest internet news, as well as commentary and tips. In episode 1 we discuss the huge amount of Google news from last week, Facebook&#8217;s 6th anniversary, and some interesting statistics.
For show notes, click more.

Google Fiber: Coming later this Spring, [...]]]></description>
		<link>http://alterimaging.com/blog/alternation/</link>
			</item>
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		<title>Building Business with Inbound Marketing</title>
		<description><![CDATA[If I was walking up to a customer on the street to sell them something, I would probably not bring a sledgehammer with me to get my points across. It seems funny, but this is exactly how Rick Burnes, inbound marketing manager at Hubspot, describes traditional marketing. They hammer out messages via advertisements (radio, TV, [...]]]></description>
		<link>http://alterimaging.com/blog/building-business-with-inbound-marketing/</link>
			</item>
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		<title>Does Flash Still Matter?</title>
		<description><![CDATA[ I never thought I would be an apologist for the Flash platform, but it&#8217;s only when something is gone do you really realize how much it means to you. Much the same way that HTML tables have gotten a bad rap due to its misuse, Flash also has a stained past. Many Flash based websites [...]]]></description>
		<link>http://alterimaging.com/blog/flash-matter/</link>
			</item>
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		<title>Location Based Social Networks Set To Take Off in 2010</title>
		<description><![CDATA[Why does every social media website care where you are? Better yet, why do you care? There is a trend, although not a new one, that is gaining popularity in 2010 that could potentially change the way people are marketed to. That is the trend to “go local,” because that’s where the money is. Everyone [...]]]></description>
		<link>http://alterimaging.com/blog/location-based-services/</link>
			</item>
	<item>
		<title>How to Write a Tagline that Sticks</title>
		<description><![CDATA[
When you hear &#8220;Just do it&#8221; or &#8220;Think Different&#8220;, what comes to mind? If you&#8217;ve been conditioned enough, you&#8217;ll recognize that the two phrases are the taglines of Nike and Apple. The same thing goes for other taglines like &#8220;Who ya gonna call&#8221; (Ghostbusters) and &#8220;Snap! Crackle! Pop!&#8221; (Kellogg&#8217;s Rice Krispies). These taglines stick for [...]]]></description>
		<link>http://alterimaging.com/blog/write-tagline-sticks/</link>
			</item>
	<item>
		<title>Branding &#8211; Consistency is Key</title>
		<description><![CDATA[If marketing is a battle for the consumer’s mind, then what do the consumers have to say? That is basically the idea behind the website Brandtags.net. When the site first loads it slaps a random logo in the center of the page and asks you for the first word or phrase that comes to mind. [...]]]></description>
		<link>http://alterimaging.com/blog/customers/</link>
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