There is no magic button you can push to increase your influence.
Those of you that know me probably know me either through my position here at Alter Imaging as a internet marketer or through UNC Charlotte as a basic web design instructor. I live online. I’m active on Facebook, Twitter, and Google Plus. I write articles on internet marketing. I’m actively working on growing my online influence.
My wife, however, is a different story.
If you see "https" in your Google url, you are affected by this.
Last month Google made a significant announcement that literally shook the SEO community. To sum up, if a user is logged into Google, their default connection will now be secure. Not a big deal in itself, but search marketers now lose the ability to see which organic keywords brought traffic and led to transactions.
For example:
If someone searched for “web designers, in Charlotte NC” through a secure connection on Google, that traffic would now be lumped in to the (not provided) category.
We know they came from Google. We just don’t know what they typed into Google to get to us. Read More
Movember is a charitable movement that transforms November into a worldwide mustache-growing contest that happens each year. For one month, guys around the world will embark on growing the “perfect moustache” to raise money and awareness for men’s cancer research.
Alter Egos to the rescue!
When we heard AAF Charlotte was bringing back its infamous Halloween Dodgeball Ex-SCARE-aganza last week, our entire agency jumped at the chance to spend quality time together after-hours and network with industry colleagues —all while showing off our wicked-crazy dodgeball skills to everyone in attendance.
Time to abandon the idea of making "Home" primary in your navigation.
When we develop a new website, one of the first steps our account managers take is to develop the site map. The purpose of the site map is to outline the hierarchy of the website pages and how they will relate to each other. Invariably, we have clients who want to put the ‘Home’ button as the first item in their main navigation. Read More
Remember back in 1996 when everyone gathered around the office water cooler to talk about that dancing baby on the latest episode of Ally McBeal? Yeah, me neither. Today’s TV fanatics are more likely to discuss noteworthy happenings on that social water cooler known as Twitter.
Recently I was fortunate to attend the second day of Search Exchange, a three day internet marketing conference held in Charlotte, NC featuring the top professionals in the Internet industry. The topic was geared towards Social Media Marketers: learning how to engage an audience correctly with the use of social media – Facebook and Twitter. Below is a short summary on how and why to install social media buttons on your site alongside interesting statistics from the presentations that support the use of buttons.
There were MP3 players before the iPod but Apple made listening to music simple.
Last week, when Steve Jobs passed away, many of us weighed in on his accomplishments. As a lifetime Mac user (I started with a Mac Classic in 1990), the one characteristic that stood out to me was his innate ability to make complex processes simple. Yes, you pay a premium for Apple products but you know they will work right out of the box with an easy learning curve. Read More
The internet creates an amazing amount of potential. Communication is digitally networked and enhanced. While new channels and platforms fragment our intended audience, technology ensures each individual can choose their media format to receive the message. Done right, you can reach more people in more intimate ways.
From Tripl.com's infographic.
An interesting infographic was published the other week from Tripl.com entitled “The Social Travel Solution“. Good stuff, especially if you are a stats nerd. About halfway down the infographic, they state that SouthWest Airlines is the king of social media and them proceed to rank the airlines in terms of number of Facebook likes.
While Tripl was obviously analyzing this from a social media perspective, we thought it would be interesting to look at the social metrics and see how they correlate to search engine optimization metrics. Read More
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