Remember back in 1996 when everyone gathered around the office water cooler to talk about that dancing baby on the latest episode of Ally McBeal? Yeah, me neither. Today’s TV fanatics are more likely to discuss noteworthy happenings on that social water cooler known as Twitter.
Recently I was fortunate to attend the second day of Search Exchange, a three day internet marketing conference held in Charlotte, NC featuring the top professionals in the Internet industry. The topic was geared towards Social Media Marketers: learning how to engage an audience correctly with the use of social media – Facebook and Twitter. Below is a short summary on how and why to install social media buttons on your site alongside interesting statistics from the presentations that support the use of buttons.
There were MP3 players before the iPod but Apple made listening to music simple.
Last week, when Steve Jobs passed away, many of us weighed in on his accomplishments. As a lifetime Mac user (I started with a Mac Classic in 1990), the one characteristic that stood out to me was his innate ability to make complex processes simple. Yes, you pay a premium for Apple products but you know they will work right out of the box with an easy learning curve. Read More
The internet creates an amazing amount of potential. Communication is digitally networked and enhanced. While new channels and platforms fragment our intended audience, technology ensures each individual can choose their media format to receive the message. Done right, you can reach more people in more intimate ways.
From Tripl.com's infographic.
An interesting infographic was published the other week from Tripl.com entitled “The Social Travel Solution“. Good stuff, especially if you are a stats nerd. About halfway down the infographic, they state that SouthWest Airlines is the king of social media and them proceed to rank the airlines in terms of number of Facebook likes.
While Tripl was obviously analyzing this from a social media perspective, we thought it would be interesting to look at the social metrics and see how they correlate to search engine optimization metrics. Read More
Are you spending too much or not enough on internet marketing to have the biggest impact? Is the money you are spending well-invested, or could you put it to better use elsewhere?
Believe it or not, these are great questions be wrestling with, since they mean that you’re fully engaged in your business and looking for ways to run more efficiently. When it comes to finding answers, however, things can be murky. That’s because there is no “perfect” online marketing budget – just what works for you in your circumstances. Read More
We regularly receive inquiries about Alter Imaging’s Charlotte SEO services and they typically start with “Can you get my site to rank for [insert keyword phrase here]. You probably wouldn’t be reading this blog if you weren’t at least somewhat interested in having your site rank on Google’s first page for one or more high-traffic keywords. So here’s a quick question: why is that important to you?
What we’re getting at here is that a lot of small business owners we meet with seem to lose track of the point somewhere during the SEO process. In fact, your web design team can even be part of the problem – we are as obsessed with hits, on page times, and other metrics as anyone else. Read More
See that little button to the left? That’s new from Google; it’s called Plus One (+1) and the world of internet marketing is buzzing. This is Google’s latest foray into social media after failing miserably with Google Wave and the privacy nightmare that was/is Google Buzz. At Alter Imaging, we took an early test drive of the new Plus One service by signing up and installing the +1 buttons across our site. We’ve only begun but here’s what we’ve discovered so far:
So you are a looking for a Charlotte web design agency to create your company’s website. You go to google and start to search. You type in “Charlotte web de” and before you finish typing “design”, Google auto-suggests “Charlotte web design” and “Charlotte web development”. Which one do you need?
What’s the difference between a web designer and a web developer? People often use these terms interchangeably to mean “people who works on websites”. In reality, while both center around creating websites, the two jobs aren’t the same. Read More
Alter Imaging is a leading Charlotte SEO agency servicing large and mid-sized companies throughout the world. We’ve created a series of articles aimed at the small-business owner who is interested in the basics of online marketing and getting their website in front of more potential customers. If you feel like you’re ready to have a professional agency go beyond the basics, please contact Alter Imaging.
For the most part, search engine optimization is about keeping your online marketing strategy a secret. Sure, there are tips and tactics those of us in the industry rely upon, and (extremely) educated guesses as to what metrics Google, Yahoo, and Bing really utilize to determine your site’s rank, but much of what a search engine specialist does falls squarely into the category of “nuts and bolts.” This article’s purpose is to review three of the most basic SEO techniques that most companies don’t use.
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