Tag Archives: analytics

Facebook’s Social Graph – Insights From a Marital Klout War

November 23, 2011    Fun & Facts, Internet Marketing, Social Media Marketing, Web Analytics

There is no magic button you can push to increase your influence.

Those of you that know me probably know me either through my position here at Alter Imaging as a internet marketer or through UNC Charlotte as a basic web design instructor.  I live online. I’m active on Facebook, Twitter, and Google Plus. I write articles on internet marketing.  I’m actively working on growing my online influence.

My wife, however, is a different story.

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Optimizing for (not provided)

November 8, 2011    Internet Marketing, Search Engine Optimization, Web Analytics

If you see "https" in your Google url, you are affected by this.

Last month Google made a significant announcement that literally shook the SEO community. To sum up, if a user is logged into Google, their default connection will now be secure. Not a big deal in itself, but search marketers now lose the ability to see which organic keywords brought traffic and led to transactions.

For example:

If someone searched for “web designers, in Charlotte NC” through a secure connection on Google, that traffic would now be lumped in to the (not provided) category.

We know they came from Google. We just don’t know what they typed into Google to get to us. Read More

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Visualizing Visitor Data on Google Analytics

March 31, 2011    Internet Marketing, Web Analytics

Internet marketing is supplanting traditional marketing. The UK made headlines in 2009 when, for the first time, marketers spent more on internet advertising than on television. The trend continues. ZenithOptimedia predicts ad expenditure to fall by 2% for newspapers and magazines while “internet advertising grows three times faster than the market as a whole.”

Internet marketing appeals to advertisers because it is easy attribute a sale if it comes from an internet campaign. This is almost impossible to do in traditional advertising (the phrase “spray and pray” comes to mind). Read More

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Increasing Conversions Mixes Art and Science

October 22, 2010    Internet Marketing, Marketing, Search Engine Optimization, Web Analytics

For a time, when it came to internet marketing, many marketers would claim that their only job was to get a website to rank for competitive keywords and increase traffic. “What happens to the traffic”, they would claim, “is up to the website designer and manager.” But some search marketers (myself included) have held the belief that our main responsibility to the client is to increase sales, not just traffic. We call this practice conversion rate optimization or CRO and it is becoming more mainstream.

A flood of traffic does not always mean greener pastures. You have to convert that traffic into sales.

For me, I’ve focused on conversions out of necessity. My internet marketing career started over 5 years ago working in house for a large real estate agency. After about a year there, we achieved the top rank for almost every major phrase. Traffic was abundant but the expected increase in sales did not come. It became my job to find out why and thus began my education on conversion rate optimization. Here is what I learned:

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