Tag Archives: brand monitoring

Developing Trends in Internet Usage

February 22, 2011    Fun & Facts, Internet Marketing, Marketing, Search Engine Optimization, Social Media Marketing

A graph of the number of tweets per day. Pretty much every web usage stat looks like this.

Today we continue our series on future trends in web development and usage by focusing on how we organize, search, and share information online.

One trend is clear: we are putting information on the web at an increasingly faster rate:

  • Twitter reports tweets per day went from under 50 million a day in 2010 to over 110 million a day now.
  • At the end of 2009, Facebook had 350 million users. At the end of 2010, there were over 600 million.

Want more numbers? Check out 2009 and 2010 stats from Pingdom’s “Internet in Numbers” series. Read More

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Old Spice Guy Returns!

January 27, 2011    Branding, Fun & Facts, Internet Marketing, Marketing, Social Media Marketing

Old Spice has resurrected last year’s smash youtube sensation “The Man Your Man Could Smell Like”. The original campaign was novel because the Old Spice guy, played by actor Isaiah Mustafa, would film short replies to people leaving comments on the video in YouTube. While I heard from an inside source that people Mustafa replied to were not chosen by random, it still made for a reflective experience that proved large ad campaigns can still engage the customer and, by engaging the customer, get the message out further.

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7 Essentials Tools for Social Media Monitoring

September 17, 2009    Social Media Marketing

Never before in history have your customers had such an influential voice on your brand. With the power of the Internet at their sides, they have access to reach literally millions of people with an opinion of your company. This is a scary notion, but even scarier if you are not listening in and monitoring what they are talking about.

But don’t fret. The truth of the matter is that, while social media is a fairly new way of thinking about your communication strategy, it’s not that difficult to monitor what is being said about your company or brand.

So with any new technology comes a bunch of new and shiny tools to help you shift through this massive amount of data overload!

Alter Imaging wants to give you a nudge in the right direction. So here are some tools to help you monitor your brand…. and they are all free!

Do you know what is being said about your company? Let’s find out…
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