Tag Archives: Design

Making the Complex Simple

There were MP3 players before the iPod but Apple made listening to music simple.

Last week, when Steve Jobs passed away, many of us weighed in on his accomplishments. As a lifetime Mac user (I started with a Mac Classic in 1990), the one characteristic that stood out to me was his innate ability to make complex processes simple. Yes, you pay a premium for Apple products but you know they will work right out of the box with an easy learning curve. Read More

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