There were MP3 players before the iPod but Apple made listening to music simple.
Last week, when Steve Jobs passed away, many of us weighed in on his accomplishments. As a lifetime Mac user (I started with a Mac Classic in 1990), the one characteristic that stood out to me was his innate ability to make complex processes simple. Yes, you pay a premium for Apple products but you know they will work right out of the box with an easy learning curve. Read More
So you are a looking for a Charlotte web design agency to create your company’s website. You go to google and start to search. You type in “Charlotte web de” and before you finish typing “design”, Google auto-suggests “Charlotte web design” and “Charlotte web development”. Which one do you need?
What’s the difference between a web designer and a web developer? People often use these terms interchangeably to mean “people who works on websites”. In reality, while both center around creating websites, the two jobs aren’t the same. Read More
Alter Imaging is a leading Charlotte SEO agency servicing large and mid-sized companies throughout the world. We’ve created a series of articles aimed at the small-business owner who is interested in the basics of online marketing and getting their website in front of more potential customers. If you feel like you’re ready to have a professional agency go beyond the basics, please contact Alter Imaging.
For the most part, search engine optimization is about keeping your online marketing strategy a secret. Sure, there are tips and tactics those of us in the industry rely upon, and (extremely) educated guesses as to what metrics Google, Yahoo, and Bing really utilize to determine your site’s rank, but much of what a search engine specialist does falls squarely into the category of “nuts and bolts.” This article’s purpose is to review three of the most basic SEO techniques that most companies don’t use.
A new website can cause clients and potential customers to see your business in a whole new light, but only if they are aware that you launched a new one in the first place. Sure, existing customers will probably notice eventually, and assuming you have a good search engine optimization plan in place, new visitors will eventually come. But given the time and expense it takes to put a new small business website together, it make sense to promote it as much as possible.
Website advertising services from Alter Imaging can do just that but here are four great ways to promote the launch of your new business website yourself: Read More
We're gazing into the future to identify new trends in web design
We’ve been extremely busy around the office lately. We launched our new site and are gearing up to celebrate 10 years in business. Looking at our old site and the past 10 years got us thinking: what will the future be like? As a marketing and digital design agency it is our job to stay current. We subscribe to industry publications. We attend conferences and seminars. Some of us are even pursuing advanced degrees. All of these activities provide insights that help answer the important question: what’s next in the world of web design? Read More
Old Spice has resurrected last year’s smash youtube sensation “The Man Your Man Could Smell Like”. The original campaign was novel because the Old Spice guy, played by actor Isaiah Mustafa, would film short replies to people leaving comments on the video in YouTube. While I heard from an inside source that people Mustafa replied to were not chosen by random, it still made for a reflective experience that proved large ad campaigns can still engage the customer and, by engaging the customer, get the message out further.
Early this morning Google began updating the PageRank score for web sites all across the internet. PageRank is an alogrithm used by Google to determine the importance of a website. A high score (10 is the highest) represents a highly respected, relevant and important site.
At Alter Imaging, we noticed a PageRank increase in almost all of our internet marketing clients’ sites. Is this cause for celebration? Not really. Here’s two reasons why we’re not popping the champagne yet.
1.) The PageRank that google uses internally is not the same as the PageRank that displays on the toolbar.
Your sign? Social Media Monitoring will tell us the answer!
Recently there was a kerfluffle on the web when astrologers announced the introduction of a 13th zodiac sign called Ophiuchus. Another word for “kerfluffle” is buzz. In social media marketing, where there is buzz, there is an opportunity for savvy marketers to expand their customer base.
For this case example, we are going to pretend to be a modern day Psychic Reader’s Network, aka Miss Cleo (remember her?) We are also going to assume that our fictional Psychic Network is active in social media…namely Twitter and Facebook.
So here’s how they could have marketed the event. Read More
At Alter Imaging, we keep an eye on new developments with Google’s search results page. The last few months have seen huge changes with the introduction of instant results and, more recently, the incorporation of local results into the non-sponsored section.
Google is trying to make us search smarter and faster. If we search smarter, we find what we want and thus keep coming back to Google for more answers. If we search faster, Google gets to display more ads. In essence, Google wants to increase average ticket size (number of searches) and frequency (how quickly we revisit)…just like any other business.
Google’s latest development is the ability to view previews of of a website by mousing over its search result. This feature is currently available on the Chrome browser. Edit: It now is appearing on Firefox, too (but with a slightly different implementation).
For a time, when it came to internet marketing, many marketers would claim that their only job was to get a website to rank for competitive keywords and increase traffic. “What happens to the traffic”, they would claim, “is up to the website designer and manager.” But some search marketers (myself included) have held the belief that our main responsibility to the client is to increase sales, not just traffic. We call this practice conversion rate optimization or CRO and it is becoming more mainstream.
A flood of traffic does not always mean greener pastures. You have to convert that traffic into sales.
For me, I’ve focused on conversions out of necessity. My internet marketing career started over 5 years ago working in house for a large real estate agency. After about a year there, we achieved the top rank for almost every major phrase. Traffic was abundant but the expected increase in sales did not come. It became my job to find out why and thus began my education on conversion rate optimization. Here is what I learned:
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We're Alter Imaging. A Charlotte-based web design and advertising agency that produces consistent results for both domestic and international clients. Companies choose us because of our in-house talent, our commitment to quality work, and our dedication to their success. Take a moment to find out why we're consistently ranked a Top 25 Web Design company.
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