There is no magic button you can push to increase your influence.
Those of you that know me probably know me either through my position here at Alter Imaging as a internet marketer or through UNC Charlotte as a basic web design instructor. I live online. I’m active on Facebook, Twitter, and Google Plus. I write articles on internet marketing. I’m actively working on growing my online influence.
My wife, however, is a different story.
If you see "https" in your Google url, you are affected by this.
Last month Google made a significant announcement that literally shook the SEO community. To sum up, if a user is logged into Google, their default connection will now be secure. Not a big deal in itself, but search marketers now lose the ability to see which organic keywords brought traffic and led to transactions.
For example:
If someone searched for “web designers, in Charlotte NC” through a secure connection on Google, that traffic would now be lumped in to the (not provided) category.
We know they came from Google. We just don’t know what they typed into Google to get to us. Read More
Recently I was fortunate to attend the second day of Search Exchange, a three day internet marketing conference held in Charlotte, NC featuring the top professionals in the Internet industry. The topic was geared towards Social Media Marketers: learning how to engage an audience correctly with the use of social media – Facebook and Twitter. Below is a short summary on how and why to install social media buttons on your site alongside interesting statistics from the presentations that support the use of buttons.
From Tripl.com's infographic.
An interesting infographic was published the other week from Tripl.com entitled “The Social Travel Solution“. Good stuff, especially if you are a stats nerd. About halfway down the infographic, they state that SouthWest Airlines is the king of social media and them proceed to rank the airlines in terms of number of Facebook likes.
While Tripl was obviously analyzing this from a social media perspective, we thought it would be interesting to look at the social metrics and see how they correlate to search engine optimization metrics. Read More
We regularly receive inquiries about Alter Imaging’s Charlotte SEO services and they typically start with “Can you get my site to rank for [insert keyword phrase here]. You probably wouldn’t be reading this blog if you weren’t at least somewhat interested in having your site rank on Google’s first page for one or more high-traffic keywords. So here’s a quick question: why is that important to you?
What we’re getting at here is that a lot of small business owners we meet with seem to lose track of the point somewhere during the SEO process. In fact, your web design team can even be part of the problem – we are as obsessed with hits, on page times, and other metrics as anyone else. Read More
Alter Imaging is a leading Charlotte SEO agency servicing large and mid-sized companies throughout the world. We’ve created a series of articles aimed at the small-business owner who is interested in the basics of online marketing and getting their website in front of more potential customers. If you feel like you’re ready to have a professional agency go beyond the basics, please contact Alter Imaging.
For the most part, search engine optimization is about keeping your online marketing strategy a secret. Sure, there are tips and tactics those of us in the industry rely upon, and (extremely) educated guesses as to what metrics Google, Yahoo, and Bing really utilize to determine your site’s rank, but much of what a search engine specialist does falls squarely into the category of “nuts and bolts.” This article’s purpose is to review three of the most basic SEO techniques that most companies don’t use.
A new website can cause clients and potential customers to see your business in a whole new light, but only if they are aware that you launched a new one in the first place. Sure, existing customers will probably notice eventually, and assuming you have a good search engine optimization plan in place, new visitors will eventually come. But given the time and expense it takes to put a new small business website together, it make sense to promote it as much as possible.
Website advertising services from Alter Imaging can do just that but here are four great ways to promote the launch of your new business website yourself: Read More
There are a lot of questions new web design clients usually have when we begin working together, and a lot of them focus on the time and investment needed, or what sort of online marketing tools we can bring to the table. Those are all crucial issues, of course, but none of them should even factor into your thinking until you’ve answered another, more important question:
Who will be visiting your website, and what do you really want them to do while they’re there?
This might sound basic, and it probably is. And yet, you’d be surprised at how many organizations – both big and small – either haven’t contemplated this question, or can’t answer it in the kind of depth that they should be able to. Read More
Internet marketing is supplanting traditional marketing. The UK made headlines in 2009 when, for the first time, marketers spent more on internet advertising than on television. The trend continues. ZenithOptimedia predicts ad expenditure to fall by 2% for newspapers and magazines while “internet advertising grows three times faster than the market as a whole.”
Internet marketing appeals to advertisers because it is easy attribute a sale if it comes from an internet campaign. This is almost impossible to do in traditional advertising (the phrase “spray and pray” comes to mind). Read More
We're gazing into the future to identify new trends in web design
We’ve been extremely busy around the office lately. We launched our new site and are gearing up to celebrate 10 years in business. Looking at our old site and the past 10 years got us thinking: what will the future be like? As a marketing and digital design agency it is our job to stay current. We subscribe to industry publications. We attend conferences and seminars. Some of us are even pursuing advanced degrees. All of these activities provide insights that help answer the important question: what’s next in the world of web design? Read More
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We're Alter Imaging. A Charlotte-based web design and advertising agency that produces consistent results for both domestic and international clients. Companies choose us because of our in-house talent, our commitment to quality work, and our dedication to their success. Take a moment to find out why we're consistently ranked a Top 25 Web Design company.
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