Why does every social media website care where you are? Better yet, why do you care? There is a trend, although not a new one, that is gaining popularity in 2010 that could potentially change the way people are marketed to. That is the trend to “go local,” because that’s where the money is. Everyone is trying to grab hold of the hyper-niche markets like the popular service review site Yelp. Yelp recently added the option to allow users to check in, bringing it in direct competition with an already over-crowded group of location based websites: Foursquare, MyTown, GoWalla, and Loopt.
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