Here is another panel from the social media business forum B2B track. This session put on by Mike Schneider is about how to implement social media into your customer relationship strategy. It digs deep into the topics of data mining, social crm applications, and how it all ties back together to help further organization goals.
Your customers are out there talking about you…. Are you listening? Are you factoring that data in to your game plan? If not, you really should be.
Runtime 35min
Social Media CRM – Connecting your sales force to the social Web from Alter Imaging, Inc. on Vimeo.
Social Media CRM Shownotes
1:17 There is a big problem today with CRMs
1:30 Social CRM is a philosophy & a business stratgey, supported by a technology platofrm, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation” paul greenberg
1:45 Tweetable version “the company’s response to the customer’s control of the conversation”
2:10 our job as social marketers is about getting out there and building relationships
4:19 extending CRM capabilities
4:30 We live in an opt-in world
4:45 The model is shifting from the traditional ways of content consumption to that of a society of content creation
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