What does this picture have to do with this post? Nothing...but it grabbed your attention
Social media outlets, such as Facebook and Twitter, have become a primary avenue in distributing information quickly and effectively. At any moment, we can gather information on what’s going on around us. Yet, there is another way that information is being created and distributed daily…through blogs. There are no rules on how to blog, but there are tips that will help yours get noticed.
There is no magic button you can push to increase your influence.
Those of you that know me probably know me either through my position here at Alter Imaging as a internet marketer or through UNC Charlotte as a basic web design instructor. I live online. I’m active on Facebook, Twitter, and Google Plus. I write articles on internet marketing. I’m actively working on growing my online influence.
My wife, however, is a different story.
Alter Egos to the rescue!
When we heard AAF Charlotte was bringing back its infamous Halloween Dodgeball Ex-SCARE-aganza last week, our entire agency jumped at the chance to spend quality time together after-hours and network with industry colleagues —all while showing off our wicked-crazy dodgeball skills to everyone in attendance.
Remember back in 1996 when everyone gathered around the office water cooler to talk about that dancing baby on the latest episode of Ally McBeal? Yeah, me neither. Today’s TV fanatics are more likely to discuss noteworthy happenings on that social water cooler known as Twitter.
Recently I was fortunate to attend the second day of Search Exchange, a three day internet marketing conference held in Charlotte, NC featuring the top professionals in the Internet industry. The topic was geared towards Social Media Marketers: learning how to engage an audience correctly with the use of social media – Facebook and Twitter. Below is a short summary on how and why to install social media buttons on your site alongside interesting statistics from the presentations that support the use of buttons.
From Tripl.com's infographic.
An interesting infographic was published the other week from Tripl.com entitled “The Social Travel Solution“. Good stuff, especially if you are a stats nerd. About halfway down the infographic, they state that SouthWest Airlines is the king of social media and them proceed to rank the airlines in terms of number of Facebook likes.
While Tripl was obviously analyzing this from a social media perspective, we thought it would be interesting to look at the social metrics and see how they correlate to search engine optimization metrics. Read More
See that little button to the left? That’s new from Google; it’s called Plus One (+1) and the world of internet marketing is buzzing. This is Google’s latest foray into social media after failing miserably with Google Wave and the privacy nightmare that was/is Google Buzz. At Alter Imaging, we took an early test drive of the new Plus One service by signing up and installing the +1 buttons across our site. We’ve only begun but here’s what we’ve discovered so far:
Old Spice has resurrected last year’s smash youtube sensation “The Man Your Man Could Smell Like”. The original campaign was novel because the Old Spice guy, played by actor Isaiah Mustafa, would film short replies to people leaving comments on the video in YouTube. While I heard from an inside source that people Mustafa replied to were not chosen by random, it still made for a reflective experience that proved large ad campaigns can still engage the customer and, by engaging the customer, get the message out further.
Your sign? Social Media Monitoring will tell us the answer!
Recently there was a kerfluffle on the web when astrologers announced the introduction of a 13th zodiac sign called Ophiuchus. Another word for “kerfluffle” is buzz. In social media marketing, where there is buzz, there is an opportunity for savvy marketers to expand their customer base.
For this case example, we are going to pretend to be a modern day Psychic Reader’s Network, aka Miss Cleo (remember her?) We are also going to assume that our fictional Psychic Network is active in social media…namely Twitter and Facebook.
So here’s how they could have marketed the event. Read More
List time! We had such a positive respond from our last twitter list 400+ Web designers and developers worth follow on twitter , that we decided to scour through the people we think are “in the know” when it comes to digital marketing.
The fast paced landscape, that is digital marketing, is hard to keep up with! Thus, we try and subscribe to the best blogs and follow people on twitter who we think “get it”. Below is that list of people we follow on twitter to keep up with whats important and fresh.
Enjoy! And please comment below if you think we have left anyone out! We would love to hear who you follow to get your digital marketing insights.
Here is the button to follow them all in one fell swoop!
(In no particular order)
chrisbrogan – Chris Brogan – President, New Marketing Labs. Co-Author of Trust Agents.
Pistachio – Laura Fitton – Much excitement and geekiness about where this all leads. www.oneforty.com.
Read More
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