Tag Archives: Social Media Marketing

Social Media Customer Relationship Management

November 6, 2009    Social Media Marketing

Here is another panel from the social media business forum B2B track. This session put on by Mike Schneider is about how to implement social media into your customer relationship strategy. It digs deep into the topics of data mining, social crm applications, and how it all ties back together to help further organization goals.

Your customers are out there talking about you…. Are you listening? Are you factoring that data in to your game plan? If not, you really should be.

Runtime 35min

Social Media CRM – Connecting your sales force to the social Web from Alter Imaging, Inc. on Vimeo.

Social Media CRM Shownotes

1:17 There is a big problem today with CRMs
1:30 Social CRM is a philosophy & a business stratgey, supported by a technology platofrm, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation” paul greenberg
1:45 Tweetable version “the company’s response to the customer’s control of the conversation”
2:10 our job as social marketers is about getting out there and building relationships
4:19 extending CRM capabilities
4:30 We live in an opt-in world
4:45 The model is shifting from the traditional ways of content consumption to that of a society of content creation

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Social Media SEO – Panel from the Social Media Business Forum

November 2, 2009    Search Engine Optimization, Social Media Marketing

Here is another panel from the Social Media Business Forum on Social Media SEO

Using Social media is not only important for engaging with your customer but also for rankings in search engines. Considering the Social media aspect of search engine optimization is mostly overlooked by companies when jumping into the social media game. Eric Miltsch and Dan London discuss how they have used social media in their respective companies search marketing strategies.

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The Future of Business on the Social Web

October 26, 2009    Social Media Marketing

Last Friday, we packed up our suitcases and headed over to Durham, NC for the 2009 Social Media Business Forum.

It was a fantastic conference that brought together some of the brightest minds in the social media scene including Laura Fitton (author of Twitter for dummies), Jason Falls (Principal over at Social Media Explorer), John Andrews (Founder and Managing Partner at Collective Bias), and Lucretia Pruitt (Director of Social Media at Collective Bias.)

They spoke on the keynote panel addressing “the future of business on the social web” You can watch the video below.

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7 Essentials Tools for Social Media Monitoring

September 17, 2009    Social Media Marketing

Never before in history have your customers had such an influential voice on your brand. With the power of the Internet at their sides, they have access to reach literally millions of people with an opinion of your company. This is a scary notion, but even scarier if you are not listening in and monitoring what they are talking about.

But don’t fret. The truth of the matter is that, while social media is a fairly new way of thinking about your communication strategy, it’s not that difficult to monitor what is being said about your company or brand.

So with any new technology comes a bunch of new and shiny tools to help you shift through this massive amount of data overload!

Alter Imaging wants to give you a nudge in the right direction. So here are some tools to help you monitor your brand…. and they are all free!

Do you know what is being said about your company? Let’s find out…
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