Tag Archives: social media

Tweet This, Like That

Twitter and Facebook Social ButtonsRecently I was fortunate to attend the second day of Search Exchange, a three day internet marketing conference held in Charlotte, NC featuring the top professionals in the Internet industry. The topic was geared towards Social Media Marketers: learning how to engage an audience correctly with the use of social media – Facebook and Twitter. Below is a short summary on how and why to install social media buttons on your site alongside interesting statistics from the presentations that support the use of buttons.

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Be You, Not a Bot

The internet creates an amazing amount of potential. Communication is digitally networked and enhanced. While new channels and platforms fragment our intended audience, technology ensures each individual can choose their media format to receive the message. Done right, you can reach more people in more intimate ways.

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Correlating FB Likes with SEO Metrics

From Tripl.com's infographic.

An interesting infographic was published the other week from Tripl.com entitled “The Social Travel Solution“. Good stuff, especially if you are a stats nerd. About halfway down the infographic, they state that SouthWest Airlines is the king of social media and them proceed to rank the airlines in terms of number of Facebook likes.

While Tripl was obviously analyzing this from a social media perspective, we thought it would be interesting to look at the social metrics and see how they correlate to search engine optimization metrics. Read More

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Google’s New Plus One Service

See that little button to the left? That’s new from Google; it’s called Plus One (+1) and the world of internet marketing is buzzing. This is Google’s latest foray into social media after failing miserably with Google Wave and the privacy nightmare that was/is Google Buzz. At Alter Imaging, we took an early test drive of the new Plus One service by signing up and installing the +1 buttons across our site. We’ve only begun but here’s what we’ve discovered so far:

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2010 Social Media Predictions

Well, it’s that time of year again!  Time for the Internet to be bombarded with posts about predictions of what is to come. It happens every year. Some predictions come true while others still remain to be seen (Second life? We are still waiting to see that take off…) At Alter Imaging, we just couldn’t resist the temptation to hop into our Delorian and go check it out for ourselves.

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250+ Influential Marketing Minds Worth Following

List time! We had such a positive respond from our last twitter list 400+ Web designers and developers worth follow on twitter , that we decided to scour through the people we think are “in the know” when it comes to digital marketing.

The fast paced landscape, that is digital marketing, is hard to keep up with! Thus, we try and subscribe to the best blogs and follow people on twitter who we think “get it”. Below is that list of people we follow on twitter to keep up with whats important and fresh.

Enjoy! And please comment below if you think we have left anyone out! We would love to hear who you follow to get your digital marketing insights.

Here is the button to follow them all in one fell swoop!

List of 250 Internet Marketing Minds Worth Following on Twitter

(In no particular order)

chrisbrogan – Chris Brogan – President, New Marketing Labs. Co-Author of Trust Agents.

Pistachio – Laura Fitton – Much excitement and geekiness about where this all leads. www.oneforty.com.
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7 Essentials Tools for Social Media Monitoring

Never before in history have your customers had such an influential voice on your brand. With the power of the Internet at their sides, they have access to reach literally millions of people with an opinion of your company. This is a scary notion, but even scarier if you are not listening in and monitoring what they are talking about.

But don’t fret. The truth of the matter is that, while social media is a fairly new way of thinking about your communication strategy, it’s not that difficult to monitor what is being said about your company or brand.

So with any new technology comes a bunch of new and shiny tools to help you shift through this massive amount of data overload!

Alter Imaging wants to give you a nudge in the right direction. So here are some tools to help you monitor your brand…. and they are all free!

Do you know what is being said about your company? Let’s find out…
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