Individual foundations with regional identities united on one digital platform
With eight regional foundations that operate independently, the Novant Health Foundation needed a website that would unite the organizations under the Novant Health brand and better enable each to expand its reach and serve its unique audience groups. Working together with our strategic partner, The Cardea Group, we delivered an exciting, forward-thinking solution.
An engaging, elegant digital platform with custom microsites for each individual regional foundation. While each microsite follows a consistent design and information architecture, the platform allows each regional organization to maintain its individual identify and meet the needs of the diverse communities it serves.
The discovery phase was key in helping our team understand the vision behind this unique project. The Novant Health Foundation needed consistency in brand and flexibility in messaging for the regional foundations.
Working within the Novant Health Foundation’s brand guidelines, we created a clean, responsive design to deliver optimal user experience, allowing visitors to easily navigate the website on multiple platforms. Clearly organized and purposeful presentation tells the Foundation’s story—who they are and how they serve their many diverse communities.
Each regional foundation is able to manage its own pages, serve relevant information to its unique audiences, and accept online donations via a user-friendly platform that harnesses the power of the Novant Health brand.
We’re proud to be a preferred partner of the Novant Health Foundation. Our ongoing relationship involves strategic planning to set long-term goals, anticipate future digital needs, and deliver outstanding solutions that will exceed their expectations.
