Our Process

Powerful Processes Deliver Proven Excellence

A successful project requires full and open communications with the client throughout the entire development process. Our approach to design and development ensures that openness occurs every step of the way.

Standardized Process

Alter Imaging follows a proven, standardized process to make sure that your expectations are exceeded and that everyone involved is happy and high-fiving. Every project begins with a detailed plan, outlining the project scope, the project team, the schedule, and the deliverables for each phase.

The project phases follow our SixD™ methodology. What’s that, you ask? It’s our standardized design and development process that we’ve engineered to meet the needs of a wide range of projects. Using our SixD™ process for every project, whether developing a new website, custom application, or designing print materials, it is the driving force that enables us to meet our customers’ goals and expectations, every time. 

Discover

The Discover phase provides a development roadmap for the project and ensures efficient project flow and a superior end result. Alter Imaging will conduct a client discovery in order to clarify your goals and objectives, assess your audience needs, position your brand for the online environment, and formulate technical requirements.

Define

Once the client discovery has been completed, Alter Imaging will synthesize this information to create a client brief, a comprehensive site architecture, page and technical specifications and wireframes. We will also make suggestions to further enhance the effectiveness of your Website.

Design

After your company and our firm have agreed upon the structure and direction of the Website, we begin the design phase. Our talented creative team will produce a unique design that provides the framework for your company information and at the same time focuses on your visitors experience.
Your current branding strategy will remain intact while we expertly create the visual and aesthetic goals required to ensure that your Website communicates a well-defined message.

Develop

The next step involves the Website development. We build the entire Website based on the established framework. Once the documents have been translated into actual pages and the functionality is developed, we begin our rigorous Quality Assurance testing.

Debug

Our QA department tests the Website for any errors and verifies that it conforms to internal and client standards. We measure a quality Website in three ways: 1) product reliability, 2) a great user experience. 3) a happy client. Proper time invested in quality assurance ensures a more positive experience for the end-user.

Deploy

Once the site has passed our rigorous testing and your company has approved it, Alter Imaging will launch the new site. After its release we will transition the ongoing operation and maintenance of the Website to your company and provide product training. The marketing strategy created in the Define phase will be implemented and ongoing maintenance will be monitored for optimal performance.

Open Communication

Our Happy Client Area™ is a secure website that handles all project communication between you and yours truly (the Alter Imaging team). You can login whenever you want (and wherever you are) and track each phase of your project. You can also view project documents and designs, manage approvals and post comments and questions for the project team. With project communication in one place, you can rest assured that we’re all on the same page. It’s not called “Happy Client” for nothing.

Featured Projects

  • Discovery Insurance
  • Azura Medical Spa
  • GoalKeep
  • American Mosquito Control Association
  • Altiva Corporation
  • Your Incorporation
  • PharmaOpportunties
  • Maid in Heaven
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Dude, That's Deep

Our philosophy guides us daily - even Socrates would be impressed.

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