Naming

Congrats! Have you picked out a name yet?

How many hours does an expectant parent put into naming their unborn child? We’re going to go with: a lot. In much the same sense, your company is your baby. You care for it, nurture it and are always thinking about its future and what is best for it. We have created naming strategies for a variety of proud clients. 

Companies come to us to find engaging names for products, services, sub-brands, and product line extensions. Your name is the primary touch point for your brand. It sets the tone for the strategy and style of the brand. As the first point of contact with your customer, a name’s importance can’t be overstated. Yet, the extremely limited availability of viable domain names coupled with the legal challenges of finding a protectable name makes the name generation process difficult.

Our naming services are carefully integrated into the brand strategy which is the foundation for the naming need. We put on our thinking-caps and brainstorm a master list of names that number in the hundreds. Then, we refine the list based on strategic and legal viability. In the end, you get a short list of names that offer everything you have every wanted for the bundle of joy that is your company.

Contact us today or request a proposal and let’s chat about your project. 

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