Developing a business strategy and building a platform to revolutionize an industry
Trade Tree came to Alter Imaging with an idea for transforming the paper pulp industry—by building a digital exchange for buying and selling pulp. Their goal was to ensure standardized industry pricing, which meant creating a new way to go to market. We worked together from start to finish to help the Trade Tree team flesh out a business plan, develop specifications, and brand, design and launch a new digital platform.
Trade Tree Online, a forward-thinking web application that allows people to buy and sell pulp anonymously through an online auction process—and allows Trade Tree to manage the transactions. As part of business development, a full brand package including logo, brand standards, collateral, and website were created to compliment the application.
We approach every project with a business-minded strategy. Working together with Trade Tree during the discovery phase was crucial to understanding their vision and creating an application that helped them build their business from the ground up. Taking this industry digital helped to eliminate errors, ensure more reliable, accurate industry pricing, and open up the market to be more global—giving buyers access to more vendors than ever before.
The first transaction on Trade Tree Online was valued over $500,000. In the first six months, the app produced more than $4.5 million in transactions with extensive growth since.
What makes Alter unique is our ability to take an idea, forge it into a solid business plan, and translate the plan into functional specifications for a custom application.
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