What Is Email Marketing?

Email marketing is a cost-effective, powerful way to deliver your message and brand to your audience.

With a robust email marketing strategy, we can help you grow your business. Here’s how:

Lead Generation, Lead Nurturing

When a user submits his or her contact information via a form on your website, that information is delivered to your CRM. This allows you to build and segment audience lists—of leads, customers, competitors—and tailor specific messages to each based on where they are in the purchase cycle.

Drip Marketing Campaigns

Drip campaigns (also known as trickle or “if then” campaigns) help you stay top-of-mind at all access points of the sales cycle. For example, when users sign up for your newsletter, you reply with a welcome email and can automate the entire campaign based the response to that initial contact. This allows you to nurture these prospects by delivering timely, relevant content based on their actions and interests.

Calendar Campaigns

A simple, streamlined way to maintain regular communication with your existing database of users. Schedule monthly or quarterly newsletters, seasonal or holiday messages, and timely announcements or reminders.