Search Engine Marketing – Google Adwords
Google processes more than 3.5 billion searches a day. How do you earn top placement for searches related to your business?
Search engine marketing (SEM) involves paying for rankings. Unlike SEO–optimizing your website for organic rankings—SEM increases traffic to your site by buying ads (marketing) on the search engines.
We can help you develop and execute a strong, cost effective SEM strategy through ongoing day-to-day campaign management, keyword monitoring, ad creation, bid strategy management, A/B testing and analysis, landing page optimization and more.
We are a Google Certified Partner with years of experience building, optimizing and integrating search campaigns into overall marketing strategies to drive desired outcomes and positive ROI. We specialize in the Google Search, also known as pay-per-click (PPC), and Display Networks.
Google AdWords PPC
Google’s ad network, Google AdWords, allows organizations to pay for advertisements on search engine results pages, custom selected websites, mobile apps and more. This means you can buy PPC ads to gain top position placement for searches that will increase traffic on your website and produce conversions.
Google Display Network
The Google Display Network allows organizations to create custom banner ads with the same look and feel as their websites and brand standards. We can also create custom audience and placement targeting to ensure your ads are being served to the most relevant audiences on the most relevant websites that are likely to produce conversions.
Remarketing on the Google Display Network is another effective strategy that allows us to serve your ads to users who have already been to your site and expressed an interest with your brand. This helps you stay top of mind during users’ whole purchasing cycle.