Search Engine Optimization
Staying on top of the digital marketplace is becoming more and more challenging. Small changes to search engine algorithms can affect your rankings in a big way—and Google updates its algorithm 500+ times a year.
Search engine optimization (SEO) is essential to your online success. A powerful SEO plan works hard 24/7 to make it easier for people and search engines to find you—and that means significantly more traffic on your site.
Our team is on top of the latest technologies, trends and best practices to ensure our partners beat their competitors, dominate the search results pages and produce the best possible organic results in all major search engines – Google, Yahoo and Bing.
Let’s Talk About You
Through brief discovery we can understand your goals and determine how your website can best help you achieve them. We’ll also gather information that will help us assess your conversion paths and sources, including traffic, leads, phone calls and referrals.
Let’s Take a Look
We crawl your website like any search engine robot would — to examine the data. This exposes the framework of your site and allows us to identify areas for improvement. Search engines love sites that are easy to crawl (navigate and examine) so they can properly index them (store and retrieve). We make sure your site’s framework caters to these search engine preferences.
Let’s Get to it
We dig into keyword research to find the most relevant search times with the highest search volumes. We make sure your site is aligned with Google’s best practices for on-page SEO. This includes optimizing meta data—writing all metadata tags (title tags and meta descriptions) to ensure they are unique, keyword rich and within Google’s proper character count—as well as optimizing header tags and content architecture.
We also consider off-page SEO—efforts that are not implemented on the website, but can make a significant difference in ranking factors, such as having inbound and outbound links to and from credible sources, consistency in citations across multiple directories (Google My Business, Facebook, Yelp) and integrating social media.