There are so many choices when it comes to promoting your business that it can be hard to decide where to start. What is the difference between a freelancer and working with a company? Can the kid who lives in the apartment above our garage build our website? What is the difference between a web company and an agency? The answer to all these questions depends on you, and your business of course.
A digital agency offers more than a few one-trick tools and can be a long term marketing partner for your business. Just as the traditional agency would have helped with legacy promotional tools like print ads, radio and TV spots, a digital agency can manage every element of online promotion from effective website design to social media, SEO, and inbound marketing.
Comprehensive Service vs the Single-Tool Approach
There are many companies who offer a specific service or an entire “platform” built around a single tool: standalone SEO, content creation or social media promotion for example. Sometimes, people will go to these businesses with the broad goal of improving their company’s performance, but in the end, find that the company doesn’t have all the tools needed to suit their specific needs. A content marketing company will tell you the answer is content; an SEO company that all you need is Google rankings, and a social media company will explain that Facebook will solve all your problems… But that’s rarely the full picture and no solution is one size fits all. A company’s needs will depend on their target customers’ demographics, the products or services they sell, and the businesses that they are competing against.
A digital agency takes a wider view. With a full array of tools to suit each industry’s and each business’s needs, the agency is able to custom tailor an over arching online marketing campaign to maximize effectiveness. If you are in a B2B business, we won’t prescribe the same tools we’d recommend to a business in the B2C realm. If you are a brand new start-up, you have different needs than an established brand. The goal of a digital agency is to offer a customized business-oriented approach to give you better results.
The digital realm is constantly changing, and a digital agency can respond to that. For an agency to succeed the client must succeed which mean staying up to date with the latest trends and best practices as well as evolving to incorporate the newest tools available. A digital agency can start with the design of your site and assist along the way with branding, search marketing, eCommerce, mobile marketing and whatever else is needed to make your business a success.
Curious what a digital marketing agency can do for you? Contact us today for a consultation