Digital Marketing in 2013 – Responsive Design

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As technology evolves, the way in which people interact with your brand online continues to expand. From social media to mobile devices, you need to ensure your company reaps all the benefits web marketing can provide.

In the following four part series we’ll talk about strategies that can improve your brand interaction, visitor engagement and conversion rates.

Responsive Web Design

In the past web designers only had to contend with developing a website for one device – a desktop computer. Fast forward to today and the devices used to access your website are seemingly endless.

In order to take advantage of all that digital advertising has to offer, websites need to be built to be viewed on multiple devices – desktop, tablet and mobile. Responsive web design renders your website clearly and accurately, regardless of the device.

If you don’t think responsive web design is relevant to your business, you may want to consider this. Alter Imaging’s website was seen by over 76 different mobile devices during 2011. Now, let’s look at 2012. In 2012, the site was seen by over 166 different mobile devices, an increase of 46% in one year. This number will continue to increase.

Businesses need to be aware of the importance of allowing their company information or products to be viewed properly across all devices. Not only will it improve site engagement but it also increases conversion ratios as well.

 Benefits of Responsive Web Design

  • A responsive website is accessible at any given time, no matter the device being used.
  •  You can provide consistent content across all devices or dictate which content is relevant to which device. This allows a better user experience but removing information that may not be useful to the end user.
  •  Creating a website for every device can be costly. Save money as it displays on all devices.
  •  Create a competitive advantage by becoming an early adopter of this somewhat a new approach to web design and development.