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Marketing Campaigns

Strategically Designed Digital Marketing Services

Everything digital is constantly evolving. What worked yesterday might not work tomorrow. To launch successful digital marketing campaigns that generate quality leads and increase ROI, you need an expert team with business savvy and experience with latest marketing strategies.

Our team has that expertise. We know how to drive high-quality traffic through multi-channel strategies: SEO (search engine optimization), CRO (conversion rate optimization), SEM (search engine marketing, including PPC, display and retargeting), email marketing, social media marketing and more.

We a take multi-channel approach to digital marketing that involves a thorough process to ensure we understand your vision, short- and long-term goals. We analyze, research and strategize to develop and execute successful campaigns. Our process includes: discover, define, develop, deploy and dissect.

Discover

The first and most critical step. Our team dives deep into your market, target audiences, competitors and goals to clarify your objectives, assess your audience needs, position your brand for the online environment and formulate technical strategies.

Define

To provide a development roadmap for the marketing campaign and ensure optimal strategies for achieving bottom line results. Based on what we learned in Discovery, we can create the best digital marketing strategies for exceeding your goals.

Develop

Working from the established framework, documentation and creative guidelines approved during the first two phases, this is when we begin to research current market trends, estimated impression shares and detailed cost analysis to ensure your marketing dollars are spent efficiently and effectively and focused on driving results.

Deploy

When the marketing proposal has been approved, we’ll ensure that tracking codes and landing pages have been implemented and fully optimized to provide the best user experience possible. Now we’re ready to launch the campaign.

Dissect

After launching the campaigns, we will closely monitor their performance and make necessary optimizations to maximize advertising spend and ROI. Some key metrics our team reports on: where the users are coming from, geographically and digitally; how they arrived on your website; and which device they used—mobile, tablet or desktop. We also watch the user behavior patterns on your website to learn where and why users are engaging and dropping off, and make necessary tweaks to enhance the user experience.

Expertise