About Website Content Management Systems

Jan 19th, 2012    Web Design, Web Development

Website content management systems make it easy to update your website.

Most people understand the difference between creating a website from scratch and utilizing a content management system (CMS) but we still get questions asking us what a CMS is. Here’s a quick primer.

Not Familiar with HTML?

CMSs allows the non-technical and savvy HTML users the ability to easily make changes to the website anywhere and anytime.  Simply log-in, post your update using a rich text editor, and save your changes. Some content management systems even allow you to create new posts via email. Read More

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Seven Tips for Effective Blogging

Jan 5th, 2012    Internet Marketing, Social Media Marketing
Images Grabs the Readers Attention

What does this picture have to do with this post? Nothing...but it grabbed your attention

Social media outlets, such as Facebook and Twitter, have become a primary avenue in distributing information quickly and effectively. At any moment, we can gather information on what’s going on around us. Yet, there is another way that information is being created and distributed daily…through blogs. There are no rules on how to blog, but there are tips that will help yours get noticed.

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Holiday Party Recap

Dec 28th, 2011    Fun & Facts

Happy Holidays from Alter Imaging

Despite the influx of Valentine’s Day merchandise already on store shelves, Alter Imaging is still recovering from our annual holiday soiree held in late December at Fox and Hound in Uptown Charlotte. The entire agency Dream Team, plus their spouses and special someones, were in attendance. And the night was legendary.

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Presenting the 6 Days of Giveaways!

Nov 28th, 2011    Fun & Facts
6 Days of Giveaways

Like us and win during our 6 Days Of Giveaways!

Like we mentioned in our Thanksgiving post last week, we here at Alter Imaging are truly thankful for our amazing clients! Over the past 10 years, we’ve had the privilege of being digital partners with some amazing local and national companies, and we’re honored that they’ve decided to return the love and provide gifts for our very first annual 6 Days of Giveaways!

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Happy Thanksgiving!

Nov 23rd, 2011    Fun & Facts

Our delicious holiday feast

We here at Alter Imaging have a lot to be thankful for…great clients, awesome employees, the new Twilight movie and so much more.

To celebrate this holiday devoted to gathering round with friends and eating yummy food, we held a Thanksgiving lunch at the office yesterday.

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Facebook’s Social Graph – Insights From a Marital Klout War

Nov 23rd, 2011    Fun & Facts, Internet Marketing, Social Media Marketing, Web Analytics

There is no magic button you can push to increase your influence.

Those of you that know me probably know me either through my position here at Alter Imaging as a internet marketer or through UNC Charlotte as a basic web design instructor.  I live online. I’m active on Facebook, Twitter, and Google Plus. I write articles on internet marketing.  I’m actively working on growing my online influence.

My wife, however, is a different story.

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Optimizing for (not provided)

Nov 8th, 2011    Internet Marketing, Search Engine Optimization, Web Analytics

If you see "https" in your Google url, you are affected by this.

Last month Google made a significant announcement that literally shook the SEO community. To sum up, if a user is logged into Google, their default connection will now be secure. Not a big deal in itself, but search marketers now lose the ability to see which organic keywords brought traffic and led to transactions.

For example:

If someone searched for “web designers, in Charlotte NC” through a secure connection on Google, that traffic would now be lumped in to the (not provided) category.

We know they came from Google. We just don’t know what they typed into Google to get to us. Read More

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Our Involvement in Movember

Nov 3rd, 2011    Fun & Facts

Our Involvement in MovemberMovember is a charitable movement that transforms November into a worldwide mustache-growing contest that happens each year. For one month, guys around the world will embark on growing the “perfect moustache” to raise money and awareness for men’s cancer research.

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It’s a Bird…It’s a Plane…It’s the Alter Egos!

Nov 2nd, 2011    Fun & Facts, Uncategorized

Alter Egos to the rescue!

When we heard AAF Charlotte was bringing back its infamous Halloween Dodgeball Ex-SCARE-aganza last week, our entire agency jumped at the chance to spend quality time together after-hours and network with industry colleagues —all while showing off our wicked-crazy dodgeball skills to everyone in attendance.

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The Outdated “Home” Button

Oct 27th, 2011    Design, Internet Marketing, Web Design

Time to abandon the idea of making "Home" primary in your navigation.

When we develop a new website, one of the first steps our account managers take is to develop the site map. The purpose of the site map is to outline the hierarchy of the website pages and how they will relate to each other. Invariably, we have clients who want to put the ‘Home’ button as the first item in their main navigation. Read More

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