Finding a great color scheme can make the world of difference when it comes to creating a website that’s both eye catching and functional. As a leading Charlotte web design agency, these are two of the qualities we look to implement on every site.
Finding that perfect match can make any site more appealing and helps to be more effective in keeping content and visual hierarchy clearly defined. Below are some suggestions on how to choose an effective color scheme.
Color scheme and selection could be blown-out into a much larger post—perhaps even a series of posts on accurately selecting colors that represent your industry and brand. But I’ll try to keep it brief and pertinent to color scheme selection.
There’s been some big events at Alter Imaging over the past few months, and we’re excited to share the news. Due to our continued growth success as one of Charlotte’s best web design companies, we are pleased to announce the addition of Robert Lennon as the new President and CEO. Robert’s 20 years of experience in operational management, strategic development, and process refinement was required to take our best in class web design, custom built application development, and internet marketing company to the next level. Robert joins us from SanDirect, a global data warehousing solutions provider whose main portal for client engagement is through the web and digital advertising methods.
That said, our entire team of superstars are still hard at work, including Susie Mulligan, who has taken on the new role in the company as the Solutions Manager. She continues to maintain her role cultivating client relationships and providing the creative vision to all projects. We’re excited about the changes here at Alter Imaging, and know that this and future changes will continue to create the world class service our clients have grown to expect.
We’ll continue to keep you updated regularly with more information as this new and exciting journey begins. After all it’s the support from our clients that allows us to continuously make improvements. Cheers!
As a leading Charlotte web design agency, Alter Imaging makes sure that your site is functioning correctly. Occasionally visitors will land on page that is no longer available. This doesn’t happen all the time, but when it does occur, it’s best to be prepared. An example could be a promotional page. At the time, this page was a destination to learn more about a particular promotion. The viewer decided to save the page in their favorites and view the page later. Well, it’s later and they land on the page and receive an error.
When this happens, it’s best that there is a custom 404 page implemented. When developing a new website or updating it, it’s important to consider creating a custom 404 Error Page. There are a number of reasons why errors occur, be prepared in case your users experience them.
This article is going to explore their benefits and why you want to make sure your sites incorporate one. Do not lose visitors because your existing generic 404 page does not direct them back to your content. A bad experience on your site the first time they visit could drive them away forever. By putting in place a customized 404 Error Page can aid in keeping users on your page.
Broken and out of date links can result in 404 errors on your page but there are steps that you can put in place to keep them on your site. While it might not be very sexy, the 404 Error Page lends an opportunity for you to extend your brand into a zone that is otherwise as bland as the generic aisle at the grocery store. You can load up customized graphics that are branded with your company’s logo. It could also be a chance to be humorous or offer up a little comic relief, which is probably not a bad idea, considering that the reason why people have arrived is because something did not work properly.
Users are usually more pleased with a joke in those instances than a grey page that says something is wrong. Who can blame them? By creating a custom page, visitors will more likely push the back button or links on this page, rather than leaving the site all together and potentially visit a competitor’s site.
Renny Gleeson did a great TED talk on taking a creative approach with 404 pages that I found very interesting.
It’s sometimes overlooked, so take advantage of the technology to solve the problem of 404 Errors for you and the visitors of your site. There are content management systems (CMS) that allow you to create customized error pages for the visitors to the site. Keeping visitors on your site can be as easy as incorporating a script that redirects users to the site or content they were previously viewing.
It’s important to keep visitors on your site and eliminate the possibility of them leaving because of a simple mistake that can be easily addressed. Don’t miss a chance to retain users and keep driving traffic. Create a custom 404 Error Page for the websites; your visitors will thank you.
Today, our Alter Imaging is celebrating! That’s because we were awarded not one, not two…but five Hermes Awards. We know we’re good, but it’s especially rewarding to hear it from the best in the biz.
The Hermes Creative Awards is an international competition that attracts ad agencies, PR firms, graphic design shops, digital strategists and other creative masterminds to submit their best work. More than 5,600 entries were judged in this year’s competition. We earned a Platinum award and four Gold awards across a variety of projects that included web design, application development and web development.
The hours of revisions and testing have come to an end and that newly designed website has finally launched. Armed with killer strategy and call to actions on every page it’s important not to forget about the vehicle that carries those oh so important leads – the contact form. An area often overlooked, could be the biggest inhibitor to gaining quality leads from the web.
As a Charlotte web design the first question (and our favorite) we are asked is “How do I improve my website.” There’s certainly no blanket response to this and it could involve a variety of strategies including updates to the user interface, incorporating SEO or developing a responsive web design, to name a few.
All the above mentioned suggestions tend to lead to the same desired result – contact. Below are some suggestions on how you can improve your online contact form and start generating meaningful leads.
