Dropping Pennies and the Search for Inspiration

May 14, 2012    Design, Fun & Facts, Marketing

Drawing a blank? Try these tips to find some inspiration.

If you are reading this, I will bet you a nickel you work in advertising (or are a very, very good friend). Since good advertising differentiates itself from other messages, it is a given our industry demands a great deal of creativity. Our job is to inspire potential consumers to modify their behavior and purchase our clients’ goods and services. It can be a tense process when creative inspiration has a deadline and sometimes we’re left staring at a blank screen waiting for our muse.

With that in mind, here are a few tips and tricks we use at Alter Imaging to get the ideas flowing: Read More

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Three New Hermes Awards!!!

May 10, 2012    Design, Fun & Facts, Marketing, Web Design, Web Development

Alter Imaging was just honored with three Hermes awards for web design and development.  Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media.  There were over 4700 entries from the United States and other countries in the 2012 competition. Read More

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Alter Imaging is (mostly) Soda-Free

March 29, 2012    Fun & Facts

Alter Imaging Soda ChallengeExactly 30 days ago, members of the Alter Imaging Dream Team pledged to give up drinking soda for 40 days and 40 nights as a kind of non-denominational challenge of our strengths against that irresistible combination of carbonated water, caffeine, sugar and/or artificial sweetener.

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Digital Marketing vs Rocket Science

March 27, 2012    Internet Marketing, Search Engine Optimization

We all have our pet peeves here at Alter Imaging. For my boss, it’s placing the home button in the wrong place. For our developers, it’s uncommented code. For our front end designers, it is old versions of IE.

For me, it’s when an internet marketer writes a blog that concludes with:

I get enraged when people claim internet marketing is not rocket science. Yes, I know: it is a euphemism meant to reduce apprehension and encourage people to learn something new. I get that. Read More

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Digital Agency vs Traditional

March 13, 2012    Internet Marketing, Marketing, Social Media Marketing, Web Analytics, Web Design, Web Development

Today’s marketing world is dominated by two different types of agencies: digital and traditional. Obviously, as a digital agency, Alter Imaging is biased when comparing the two but we (sorta) tried to provide an unbiased comparison.

Let’s start with a look at what a digital agency is…

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About Website Content Management Systems

January 19, 2012    Web Design, Web Development

Website content management systems make it easy to update your website.

Most people understand the difference between creating a website from scratch and utilizing a content management system (CMS) but we still get questions asking us what a CMS is. Here’s a quick primer.

Not Familiar with HTML?

CMSs allows the non-technical and savvy HTML users the ability to easily make changes to the website anywhere and anytime.  Simply log-in, post your update using a rich text editor, and save your changes. Some content management systems even allow you to create new posts via email. Read More

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Seven Tips for Effective Blogging

January 5, 2012    Internet Marketing, Social Media Marketing
Images Grabs the Readers Attention

What does this picture have to do with this post? Nothing...but it grabbed your attention

Social media outlets, such as Facebook and Twitter, have become a primary avenue in distributing information quickly and effectively. At any moment, we can gather information on what’s going on around us. Yet, there is another way that information is being created and distributed daily…through blogs. There are no rules on how to blog, but there are tips that will help yours get noticed.

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Holiday Party Recap

December 28, 2011    Fun & Facts

Happy Holidays from Alter Imaging

Despite the influx of Valentine’s Day merchandise already on store shelves, Alter Imaging is still recovering from our annual holiday soiree held in late December at Fox and Hound in Uptown Charlotte. The entire agency Dream Team, plus their spouses and special someones, were in attendance. And the night was legendary.

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Presenting the 6 Days of Giveaways!

November 28, 2011    Fun & Facts
6 Days of Giveaways

Like us and win during our 6 Days Of Giveaways!

Like we mentioned in our Thanksgiving post last week, we here at Alter Imaging are truly thankful for our amazing clients! Over the past 10 years, we’ve had the privilege of being digital partners with some amazing local and national companies, and we’re honored that they’ve decided to return the love and provide gifts for our very first annual 6 Days of Giveaways!

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Happy Thanksgiving!

November 23, 2011    Fun & Facts

Our delicious holiday feast

We here at Alter Imaging have a lot to be thankful for…great clients, awesome employees, the new Twilight movie and so much more.

To celebrate this holiday devoted to gathering round with friends and eating yummy food, we held a Thanksgiving lunch at the office yesterday.

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