April 23, 2013
March 25, 2013
The hours of revisions and testing have come to an end and that newly designed website has finally launched. Armed with killer strategy and call to actions on every page it’s important not to forget about the vehicle that carries those oh so important leads – the contact form. An area often overlooked, could be the biggest inhibitor to gaining quality leads from the web.
As a Charlotte web design the first question (and our favorite) we are asked is “How do I improve my website.” There’s certainly no blanket response to this and it could involve a variety of strategies including updates to the user interface, incorporating SEO or developing a responsive web design, to name a few.
All the above mentioned suggestions tend to lead to the same desired result – contact. Below are some suggestions on how you can improve your online contact form and start generating meaningful leads.
March 4, 2013
Alter Imaging is proud to announce a new addition to the family, Michael Stout, Senior Web Designer. I put on my “Barbara Walters” hat and had a little sit down with him, questions in hand of course.
Alright so tell us the basics.
February 19, 2013
Creating the best banner can be challenging; however, an effective banner can increase your CTR by 2% to 3% or more while a standard banner can provide an average of only .04%. How can you create a compelling banner? Consider some of the elements below while creating your ad, and watch it increase your CTR.
January 14, 2013
Next time you’re out eating lunch, look around. What do you see besides people eating? Most likely you’ll see someone using their mobile device searching on the internet, either for business or pleasure. This year we are going to see an increase in engagement. The use of mobile devices is increasing every year as 55% of adults use the internet on their mobile device and statistics show it will only increase. Internet usage done by a mobile device is going to pass desktop internet usage by 2014 and 7.96% off all web traffic in the U.S. will be done by a mobile device.
As technology evolves, the way in which people interact with your brand online continues to expand. From social media to mobile devices, you need to ensure your company reaps all the benefits web marketing can provide.
In the following four part series we’ll talk about strategies that can improve your brand interaction, visitor engagement and conversion rates.