Altered Insights

Adaptive vs Responsive Design

Google outlines in its quality guidelines for building mobile-optimized websites. The 3 configurations which they recommend are: Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is […]

What is Conversion Optimization?

Conversion rate optimization, in its simplest terms, is the ability to get those people who are already at a website to convert to a sale. In the past, the mentality has been that a website only needs to get people to visit it. The act of getting those people to make a sale was sure […]

Agile Vs Waterfall When Managing Digital Projects

Waterfall is the traditional way of developing and managing products. With its distinct and linear model of design, Waterfall was a popular option for working collaboratively for many years. Recently, however, its limitations have given rise to an new way of product management, and that is Agile. In order to formulate an opinion about making […]

Structured Data: What and Why

Structured data is an aspect of search engine optimization that many professionals in the field apply its parameters almost automatically.

Photos and Some of the Things You Should Consider Online

When you want to show off your favorite pictures on social media, using image editing tools to get the images ready for sharing is fun. There are many applications available to store, edit and share you images on the internet. Costs vary, but most applications are free or inexpensive to use, at least in the […]

Ways to Boost Blog Traffic!

If you’re going to write a blog, then make it have an impact. The goal is to drive people to your site. Create helpful or entertaining content that identifies you as an authority and you’ll gain a following. Sounds easy? Follow these tips and make sure your blog is all it can be. Write on […]

Parallax Scrolling: What and Why You Must Know About It

The consumer of today demands many things of the websites they choose to view. Sure, they want to be informed. However, they also want to learn about the things that interest them in ways that are out of the ordinary, and that grab their attention. Parallax scrolling is the innovative new way that websites can […]

Web Design Trends 2014

Are you looking for some fresh inspiration in your web design projects? 2014 promises to be a banner year of innovation amid plenty of inspiring techniques. If these techniques had to be summed up in one word, it would be: simple. A few trends to look for, in no particular order of preference, follow. 1. […]

SERPS Explained

A viable website that is both informative and engaging needs certain elements. Ensuring that these elements are all present and accounted for goes a long way toward the top two goals of any website: showing up high in the search engine result pages and providing the type of content your visitors want to see the […]

Taming Google’s Animals

After Google rolled out their Penguin and Panda updates, many websites were shaken up by the results. We outlined some of the effects of the Penguin update in a previous blog post here. The takeaway to be aware of with these previous updates, which are typically a series of small updates spread out over time, is […]