Altered Insights

Why Use Twitter for Business

Today, having a great website is one piece of the puzzle as it can attract customers and maintain a steady online presence.  Over the last few years business owners have tested and tried various advertising and promotional techniques. Although, email advertising and direct mail approach is effective, they are becoming somewhat, well obsolete. Social media has […]

Create a Powerful Landing Page that Generates Leads

Most web developers place a high priority on having visitors view a particular page or site. While search engine optimization and other means of site traffic are definitely important, they’re no substitute for an attractive and effective landing page. Below are three simple, yet effective ways to increase the chances of visitors converting into a qualified […]

Choosing a Website Color Scheme

Finding a great color scheme can make the world of difference when it comes to creating a website that’s both eye catching and functional.

New Management For Continued Growth at Alter Imaging

Introducing Robert Lennon, Alter Imaging’s New President and CEO There’s been some big events at Alter Imaging over the past few months, and we’re excited to share the news. Due to our continued growth success as one of Charlotte’s best web design companies, we are pleased to announce the addition of Robert Lennon as the […]

Benefits of Custom 404 Error Page

As a leading Charlotte web design agency, Alter Imaging makes sure that your site is functioning correctly. Occasionally visitors will land on page that is no longer available. This doesn’t happen all the time, but when it does occur, it’s best to be prepared. An example could be a promotional page. At the time, this […]

Alter Imaging Takes Home the Gold…and the Platinum!

Today, our Alter Imaging is celebrating! That’s because we were awarded not one, not two…but five Hermes Awards.  We know we’re good, but it’s especially rewarding to hear it from the best in the biz. The Hermes Creative Awards is an international competition that attracts ad agencies, PR firms, graphic design shops, digital strategists and […]

Tips for Improving Your Online Contact Form

The hours of revisions and testing have come to an end and that newly designed website has finally launched. Armed with killer strategy and call to actions on every page it’s important not to forget about the vehicle that carries those oh so important leads – the contact form. An area often overlooked, could be […]

Digital Marketing in 2013 – Display Advertising

Creating the best banner can be challenging; however, an effective banner can increase your CTR by 2% to 3% or more while a standard banner can provide an average of only .04%. How can you create a compelling banner? Consider some of the elements below while creating your ad, and watch it increase your CTR. […]

Digital Marketing in 2013 – Mobile Trends

Next time you’re out eating lunch, look around. What do you see besides people eating? Most likely you’ll see someone using their mobile device searching on the internet, either for business or pleasure. This year we are going to see an increase in engagement. The use of mobile devices is increasing every year as 55% […]

Digital Marketing in 2013 – Responsive Design

As technology evolves, the way in which people interact with your brand online continues to expand. From social media to mobile devices, you need to ensure your company reaps all the benefits web marketing can provide. In the following four part series we’ll talk about strategies that can improve your brand interaction, visitor engagement and […]