Before 2016, B2B marketers were wary of programmatic. In 2017, they began adding programmatic to their media buying toolkit. Come 2019, AdWeekBrandShare predicts that programmatic will be B2B’s instrument of choice. According to their 2018 survey, “B2B Advertising & Marketing Outlook: Programmatic Takes Hold,” B2B marketers are quickly realizing the benefits of automated media buying. […]
In today’s fast-paced world, it’s essential to present a unified brand throughout both digital and traditional marketing outlets. That’s why it’s so crucial to have a reliable team that can craft a marketing strategy that ensures all outlets act in unison. Rather than outsourcing key strategic decisions and daily operations tasks to an external marketing […]
In the age of social media, selfies, and viral content, everyone loves to know who is paying attention to them. In the digital economy, demography has been the “winner takes all” strategy for passing competitors– the more detailed your knowledge about your audience, the stronger the contribution to sales. Whole organizations have been founded around […]
You want your company to succeed, and you understand the importance of a strong digital presence. So when a marketing company offers to design a stylish new website, you jump at the opportunity. You expect the new site will boost brand awareness, drive engagement, bring in new customers, and increase sales. But nothing happens. What […]
Goodbye, mobile-friendly—hello, mobile-first. Savvy organizations know mobile-first design can’t be an afterthought. Once upon a time, companies designed web projects with computer users in mind. But those days are long gone. Today, when your organization creates a website, blog, or email newsletter, your top priority should be to ensure the best possible function and look […]
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Exciting news here at Alter Imaging: We’re moving to a new office! But don’t worry, we’re not leaving South End. We love it here! We love it so much in fact, we’ve been in South End Charlotte since 2010. This neighborhood is a natural fit for a thriving digital agency in Charlotte. South End is […]
Helping Those Who Help Others: A New Brand and Platform for Stanly Health Foundation We are so excited to have a new partner in the Stanly Health Foundation. Here’s why: For 25+ years, they’ve been raising money to help the people in Stanly County live healthier. The funds they raise—more than $7 million and counting—stay […]
Last June, Cosen Saws USA chose Alter Imaging as its agency to redesign their site, in order to better serve the US market. Cosen needed a site that would enable them to better educate and sell to their customers, and we are proud to announce that over the course of our relationship with them, we […]
The Gaston County Economic Development Commission has been a long-time partner of Alter Imaging, and we were elated when they called on us to redesign their digital marketing platform. The EDC’s mission is to make Gaston County a profitable thriving place for businesses, and therefore needed a digital presence that showcases the extensive resources and […]
