Before 2016, B2B marketers were wary of programmatic. In 2017, they began adding programmatic to their media buying toolkit. Come 2019, AdWeekBrandShare predicts that programmatic will be B2B’s instrument of choice. According to their 2018 survey, “B2B Advertising & Marketing Outlook: Programmatic Takes Hold,” B2B marketers are quickly realizing the benefits of automated media buying. […]

4 Advantages of an Outsourced Marketing Department

In today’s fast-paced world, it’s essential to present a unified brand throughout both digital and traditional marketing outlets. That’s why it’s so crucial to have a reliable team that can craft a marketing strategy that ensures all outlets act in unison. Rather than outsourcing key strategic decisions and daily operations tasks to an external marketing […]

Everything We Knew about Targeting Has Changed, and What Marketers Must Do to Keep Up

In the age of social media, selfies, and viral content, everyone loves to know who is paying attention to them. In the digital economy, demography has been the “winner takes all” strategy for passing competitors– the more detailed your knowledge about your audience, the stronger the contribution to sales. Whole organizations have been founded around […]

Protected: These 3 Trends Will Shape Marketing in 2019

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Structured Data: What and Why

Structured data is an aspect of search engine optimization that many professionals in the field apply its parameters almost automatically.