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Trust Your Agency

Do you trust your marketing agency? It’s a fairly simple question. In my opinion the most important key to a successful rapport, between a client and agency, is trust. It’s the foundation of the entire relationship. However, there are business owners out there who take enormous leaps of faith when trying to decide on what […]

Landing Pages vs. Microsites

Have you ever found yourself daydreaming about how you can increase the amount of web-inbound leads coming to your site? Wake Up!!! The answers have been right in front of you the entire time. As you browse the internet, you pass over many tools that can be used in your quest for lead generation and […]

Social Media = More Than Facebook

Doesn’t it feel like social media has been around forever? Even though it has existed for a short amount of time, it’s quickly become a part of our daily routine. For example, one of the first things I will do in the morning is check my newsfeed on Facebook to see if I missed anything […]

Video, Infographics & Millennials

Visual storytelling depends on talented use of graphic designs, photos, infographics, and video. While great content is extremely significant, adding something visual enhances it, making it more aesthetically pleasing and meaningful to your viewers. It needs to catch the consumers’ interest and make a quick, positive impression in a micro-moment. We use YouTube for tutorials, […]

Desktop Gone Mobile

Multi-Platform Design & The Mobile Revolution Do you remember what websites used to look like back in the late 1990’s and early 2000’s? Neither do we! With the dawn of the mobile revolution, basic web design has evolved and businesses have had to adapt to these changes. The vast majority of the digital population, roughly […]

Business Automation: There’s an App for That!

Very few businesses are in a position where they would not like to grow, in fact if your business falls into that category read no further. But if this is not the case for your company, one of the most effective ways to maximize a business’s growth potential is to maximize efficiency. If you are […]

Stop Asking if SEO is Dead

SEO has been on the receiving end of numerous death claims for years now. To some, SEO is nothing more than an outdated tactic; a once relevant practice now consumed and overcome by a myriad of other “more important” digital strategies. To others, SEO is still very much alive; an ever-advancing product of its own […]

Content Marketing for Success

This post is going to upset some people. That’s because content marketing is the buzz word of the day, used in every pitch, blog, and social post marketing companies put out. With every online marketer and advertising agency screaming at the top of their lungs “Content is King… Content is King!!” it may come as […]

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Web Design 101: Purpose

Why is the design of your website important? You may think that just having a website with relevant, updated information is enough. But if you intend for the website to have a purpose beyond just giving your company name, slogan, and phone number, you may want to consider the importance of how the information is […]

Differentiation Online: Just Do It

Differentiation is a big word with a simple meaning; stand out! Businesses recognize the need to stand out as they go head to head with their competition every day, but often they lose sight of this concept when it comes to online marketing. Cultivating a sustainable competitive advantage means nothing if potential customers know nothing about it. […]