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What Did Google Change?

On May 22nd 2013 Google released what is known as “Penguin 2.0”. That is a Project name given to what really amount to an algorithm change that alters the way Google displays search results on within their site. Specifically, it affects which sites they choose to show and in what order thy show them. The […]

5 Ways to Create Great Blog Ideas

Most companies have heard about the importance of keeping a blog on their website. The blog offers the opportunity to communicate and develop a relationship with potential clients, keep the websites fresh, and showcase industry knowledge. Coming up with regular topics and blog posts, however, can be easier said than done. Here are five techniques […]

How to Write a Tagline that Sticks

When you hear “Just do it” or “Think Different“, what comes to mind? If you’ve been conditioned enough, you’ll recognize that the two phrases are the taglines of Nike and Apple. The same thing goes for other taglines like “Who ya gonna call” (Ghostbusters) and “Snap! Crackle! Pop!” (Kellogg’s Rice Krispies). These taglines stick for […]