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How to Write a Tagline that Sticks

When you hear “Just do it” or “Think Different“, what comes to mind? If you’ve been conditioned enough, you’ll recognize that the two phrases are the taglines of Nike and Apple. The same thing goes for other taglines like “Who ya gonna call” (Ghostbusters) and “Snap! Crackle! Pop!” (Kellogg’s Rice Krispies). These taglines stick for […]