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Social Media = More Than Facebook

Doesn’t it feel like social media has been around forever? Even though it has existed for a short amount of time, it’s quickly become a part of our daily routine. For example, one of the first things I will do in the morning is check my newsfeed on Facebook to see if I missed anything […]

Video, Infographics & Millennials

Visual storytelling depends on talented use of graphic designs, photos, infographics, and video. While great content is extremely significant, adding something visual enhances it, making it more aesthetically pleasing and meaningful to your viewers. It needs to catch the consumers’ interest and make a quick, positive impression in a micro-moment. We use YouTube for tutorials, […]

Differentiation Online: Just Do It

Differentiation is a big word with a simple meaning; stand out! Businesses recognize the need to stand out as they go head to head with their competition every day, but often they lose sight of this concept when it comes to online marketing. Cultivating a sustainable competitive advantage means nothing if potential customers know nothing about it. […]

Countdown to 2016 Success

  As the new year approaches, many business owners are wondering how they can leverage digital marketing for 2016. Most business owners understand the need for digital marketing, but lack the understanding of which route to take. To help, we are counting down to 2016 with 10 online marketing strategies, tips, and industry recommendations to […]

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Marketing Your Business With Pinterest

When it comes to internet marketing, you’re likely aware of all of the social media marketing that you should be doing. Some heavy hitters include Facebook, LinkedIn, Twitter and others all have their appeal. Businesses may not know a lot about Pinterest and think it’s a site to share recipes, however, by not knowing could […]

Why Use Twitter for Business

Today, having a great website is one piece of the puzzle as it can attract customers and maintain a steady online presence.  Over the last few years business owners have tested and tried various advertising and promotional techniques. Although, email advertising and direct mail approach is effective, they are becoming somewhat, well obsolete. Social media has […]