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Altered Insights

A Few of Our Favorite Things

Welcome to a few of our favorite things digital holiday edition blog! We figured we’d take the wholesome goodness of Julie Andrews, tie it in with the enthusiasm of Oprah and wrap it up in a nice little list of digital goodies for all to share! Without further adieu, we hope your bookmark folders overflow […]

Digital Agency vs Traditional

Today’s marketing world is dominated by two different types of agencies: digital and traditional. Obviously, as a digital agency, Alter Imaging is biased when comparing the two but we (sorta) tried to provide an unbiased comparison. Let’s start with a look at what a digital agency is… About Digital Agencies Digital agencies utilize new technologies […]

What Is Flat Design and The Benefits?

Have you asked yourself recently What is Flat Design? Web design trends of 2013 includes the use of Flat Design. It’s nothing new, but being used more today than in the past. At this time, web design is evolving toward a cleaner, brighter, and faster experience, as least from a user’s perspective. Some designers say […]

3 Considerations When Designing A Logo

A company’s logo/mark  is it’s most valuable visual asset.  Logos communicate a company’s culture, purpose and primary goals to it’s market and customers.  After a logo has been created, brand standards (color schemes, font styles, display materials, collateral design, etc) that promote and complement the mark need to be established and integrated  into all customer facing […]

Is Slow Web Hosting Related to Server Packing?

Without question, some hosting companies are slower than others. This is particularly noticeable when a site uses a Content Management System (CMS). By taking a closer look at server packing at four of the most popular shared hosting providers. They included GoDaddy, Network Solutions, BlueHost and HostGator.

What Did Google Change?

On May 22nd 2013 Google released what is known as “Penguin 2.0”. That is a Project name given to what really amount to an algorithm change that alters the way Google displays search results on within their site. Specifically, it affects which sites they choose to show and in what order thy show them. The […]

5 Ways to Create Great Blog Ideas

Most companies have heard about the importance of keeping a blog on their website. The blog offers the opportunity to communicate and develop a relationship with potential clients, keep the websites fresh, and showcase industry knowledge. Coming up with regular topics and blog posts, however, can be easier said than done. Here are five techniques […]

How to Write a Tagline that Sticks

When you hear “Just do it” or “Think Different“, what comes to mind? If you’ve been conditioned enough, you’ll recognize that the two phrases are the taglines of Nike and Apple. The same thing goes for other taglines like “Who ya gonna call” (Ghostbusters) and “Snap! Crackle! Pop!” (Kellogg’s Rice Krispies). These taglines stick for […]

Adobe’s Creative Cloud Review from a Designers Point of View

When I first heard about Adobe’s Creative Cloud concept a few years ago I immediately turned my nose up. Initially, I felt that the monthly fee associated with the product was just another way for the software giant to suck some more coin from the user. Fortunately, I have had the opportunity to utilize the […]

Marketing Your Business With Pinterest

When it comes to internet marketing, you’re likely aware of all of the social media marketing that you should be doing. Some heavy hitters include Facebook, LinkedIn, Twitter and others all have their appeal. Businesses may not know a lot about Pinterest and think it’s a site to share recipes, however, by not knowing could […]