Before 2016, B2B marketers were wary of programmatic. In 2017, they began adding programmatic to their media buying toolkit. Come 2019, AdWeekBrandShare predicts that programmatic will be B2B’s instrument of choice. According to their 2018 survey, “B2B Advertising & Marketing Outlook: Programmatic Takes Hold,” B2B marketers are quickly realizing the benefits of automated media buying. […]