SEO has been on the receiving end of numerous death claims for years now. To some, SEO is nothing more than an outdated tactic; a once relevant practice now consumed and overcome by a myriad of other “more important” digital strategies. To others, SEO is still very much alive; an ever-advancing product of its own […]
For people outside the industry, Google’s search updates may seem more like a strange zoo than highly technical updates. Between Penguin, Panda, Hummingbird, and any other assorted animal updates I may have missed, it can be hard to keep up. However all that business owners need to know is that the Penguin 4.0 update, which should occur […]
Changes are coming to how search engine giant Google will be ranking websites. As mobile devices overtake the desktop as the most common way people surf the Internet, organizations need to pay close attention to mobile users. Google recently announced that it will be adjusting its search engine algorithm to rank mobile-friendly websites significantly higher, […]
Most web developers place a high priority on having visitors view a particular page or site. While search engine optimization and other means of site traffic are definitely important, they’re no substitute for an attractive and effective landing page. Below are three simple, yet effective ways to increase the chances of visitors converting into a qualified […]
