Business benefit from connectivity, and the mobile revolution has opened numerous avenues to consumer relations. Accessible brands stay popular, and smartphone accessibility, when implemented correctly, can power a company in the years to come. To boost sales and retain customers, however, a brand should be informed about mobile app and mobile website compatibility. Not every […]
SEO has been on the receiving end of numerous death claims for years now. To some, SEO is nothing more than an outdated tactic; a once relevant practice now consumed and overcome by a myriad of other “more important” digital strategies. To others, SEO is still very much alive; an ever-advancing product of its own […]
Differentiation is a big word with a simple meaning; stand out! Businesses recognize the need to stand out as they go head to head with their competition every day, but often they lose sight of this concept when it comes to online marketing. Cultivating a sustainable competitive advantage means nothing if potential customers know nothing about it. […]
As the new year approaches, many business owners are wondering how they can leverage digital marketing for 2016. Most business owners understand the need for digital marketing, but lack the understanding of which route to take. To help, we are counting down to 2016 with 10 online marketing strategies, tips, and industry recommendations to […]
-->For people outside the industry, Google’s search updates may seem more like a strange zoo than highly technical updates. Between Penguin, Panda, Hummingbird, and any other assorted animal updates I may have missed, it can be hard to keep up. However all that business owners need to know is that the Penguin 4.0 update, which should occur […]
Changes are coming to how search engine giant Google will be ranking websites. As mobile devices overtake the desktop as the most common way people surf the Internet, organizations need to pay close attention to mobile users. Google recently announced that it will be adjusting its search engine algorithm to rank mobile-friendly websites significantly higher, […]
Conversion rate optimization, in its simplest terms, is the ability to get those people who are already at a website to convert to a sale. In the past, the mentality has been that a website only needs to get people to visit it. The act of getting those people to make a sale was sure […]
A viable website that is both informative and engaging needs certain elements. Ensuring that these elements are all present and accounted for goes a long way toward the top two goals of any website: showing up high in the search engine result pages and providing the type of content your visitors want to see the […]
After Google rolled out their Penguin and Panda updates, many websites were shaken up by the results. We outlined some of the effects of the Penguin update in a previous blog post here. The takeaway to be aware of with these previous updates, which are typically a series of small updates spread out over time, is […]
On May 22nd 2013 Google released what is known as “Penguin 2.0”. That is a Project name given to what really amount to an algorithm change that alters the way Google displays search results on within their site. Specifically, it affects which sites they choose to show and in what order thy show them. The […]
