The Gaston County Economic Development Commission has been a long-time partner of Alter Imaging, and we were elated when they called on us to redesign their digital marketing platform. The EDC’s mission is to make Gaston County a profitable thriving place for businesses, and therefore needed a digital presence that showcases the extensive resources and […]
Business benefit from connectivity, and the mobile revolution has opened numerous avenues to consumer relations. Accessible brands stay popular, and smartphone accessibility, when implemented correctly, can power a company in the years to come. To boost sales and retain customers, however, a brand should be informed about mobile app and mobile website compatibility. Not every […]
SEO has been on the receiving end of numerous death claims for years now. To some, SEO is nothing more than an outdated tactic; a once relevant practice now consumed and overcome by a myriad of other “more important” digital strategies. To others, SEO is still very much alive; an ever-advancing product of its own […]
This post is going to upset some people. That’s because content marketing is the buzz word of the day, used in every pitch, blog, and social post marketing companies put out. With every online marketer and advertising agency screaming at the top of their lungs “Content is King… Content is King!!” it may come as […]
Why is the design of your website important? You may think that just having a website with relevant, updated information is enough. But if you intend for the website to have a purpose beyond just giving your company name, slogan, and phone number, you may want to consider the importance of how the information is […]
Differentiation is a big word with a simple meaning; stand out! Businesses recognize the need to stand out as they go head to head with their competition every day, but often they lose sight of this concept when it comes to online marketing. Cultivating a sustainable competitive advantage means nothing if potential customers know nothing about it. […]
As the new year approaches, many business owners are wondering how they can leverage digital marketing for 2016. Most business owners understand the need for digital marketing, but lack the understanding of which route to take. To help, we are counting down to 2016 with 10 online marketing strategies, tips, and industry recommendations to […]
-->There are so many choices when it comes to promoting your business that it can be hard to decide where to start. What is the difference between a freelancer and working with a company? Can the kid who lives in the apartment above our garage build our website? What is the difference between a web […]
Changes are coming to how search engine giant Google will be ranking websites. As mobile devices overtake the desktop as the most common way people surf the Internet, organizations need to pay close attention to mobile users. Google recently announced that it will be adjusting its search engine algorithm to rank mobile-friendly websites significantly higher, […]
Conversion rate optimization, in its simplest terms, is the ability to get those people who are already at a website to convert to a sale. In the past, the mentality has been that a website only needs to get people to visit it. The act of getting those people to make a sale was sure […]
