As the new year approaches, many business owners are wondering how they can leverage digital marketing for 2016. Most business owners understand the need for digital marketing, but lack the understanding of which route to take. To help, we are counting down to 2016 with 10 online marketing strategies, tips, and industry recommendations to […]
-->For people outside the industry, Google’s search updates may seem more like a strange zoo than highly technical updates. Between Penguin, Panda, Hummingbird, and any other assorted animal updates I may have missed, it can be hard to keep up. However all that business owners need to know is that the Penguin 4.0 update, which should occur […]
There are so many choices when it comes to promoting your business that it can be hard to decide where to start. What is the difference between a freelancer and working with a company? Can the kid who lives in the apartment above our garage build our website? What is the difference between a web […]
Changes are coming to how search engine giant Google will be ranking websites. As mobile devices overtake the desktop as the most common way people surf the Internet, organizations need to pay close attention to mobile users. Google recently announced that it will be adjusting its search engine algorithm to rank mobile-friendly websites significantly higher, […]
Google outlines in its quality guidelines for building mobile-optimized websites. The 3 configurations which they recommend are: Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is […]
Conversion rate optimization, in its simplest terms, is the ability to get those people who are already at a website to convert to a sale. In the past, the mentality has been that a website only needs to get people to visit it. The act of getting those people to make a sale was sure […]
Waterfall is the traditional way of developing and managing products. With its distinct and linear model of design, Waterfall was a popular option for working collaboratively for many years. Recently, however, its limitations have given rise to an new way of product management, and that is Agile. In order to formulate an opinion about making […]
When you want to show off your favorite pictures on social media, using image editing tools to get the images ready for sharing is fun. There are many applications available to store, edit and share you images on the internet. Costs vary, but most applications are free or inexpensive to use, at least in the […]
If you’re going to write a blog, then make it have an impact. The goal is to drive people to your site. Create helpful or entertaining content that identifies you as an authority and you’ll gain a following. Sounds easy? Follow these tips and make sure your blog is all it can be. Write on […]
The consumer of today demands many things of the websites they choose to view. Sure, they want to be informed. However, they also want to learn about the things that interest them in ways that are out of the ordinary, and that grab their attention. Parallax scrolling is the innovative new way that websites can […]
